Amerinex Applied Imaging, Inc.

P.O. Box 6473, Monroe Township, NJ 08831Phone: 877-664-8772 Fax: 609-944-8855

www.AmerinexImaging.com

An imaging software company since 1986!

ADCIS 20th Anniversary Event - December 11th, 2015

Amerinex Applied Imaging (aka AAI)

Technology Spin-off University of Massachusetts Three professors & the Amerinex Corp. Commercialize image understanding &

artificial intelligence technology

Founded in 1986 Formed as Amerinex Artificial Intelligence 1996 – New name: Amerinex Applied Imaging Hardware platforms: Sun Workstations

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Major Changes in 1994

Awarded grant funding to port its KBVision software from work stations to personal computers (PCs).

Use of PCs was quickly displacing work stations in the imaging market.

AAI had imaging technology but no staff with PC and Microsoft Windows experience.

Needed a partner who had complementary technology.

ADCIS 20th Anniversary Event - December 11th, 2015

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1994, AAI meets Bruno Lay

Bruno was luncheon speaker at major industry conference & expo in Orlando, Florida, where he announced: Had resigned as president of Noesis SA, AAI’s main competitor at that time Planned to start a new company to develop powerful new imaging

software for personal computers.

Bruno & AAI met after the luncheon to discuss common goals.

ADCIS 20th Anniversary Event - December 11th, 2015

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1995 – An Alliance Was Born

During their discussion, Bruno and AAI discovered: Had very similar market strategies & goals Had complimentary resources

• Technology, staff, funding By forming an alliance, there would be one less

competitor in a small, but growing market segment Agreement in concept was reached

ADCIS 20th Anniversary Event - December 11th, 2015

ADCIS Formation – Corporate Structure

Bruno and AAI formed ADCIS in July 1995 Interlocking boards and management Bruno as majority shareholder (59%), AAI (33%), and 11 other

investors (8%) ADCIS Board of Directors

• Bruno Lay, Chair & President• Richard Kretschmann, AAI’s President• Jean Claude Klein, Ecole des Mines Professor

Bruno became AAI’s VP of Marketing & Sales, splitting his time between Amherst, MA, and France

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ADCIS Formation – Product Development

Product development structure ADCIS – Graphical user interface, mathematical morphology algorithms

license from Ecole des Mines AAI – Port of AAI’s KBVision libraries and utilities

Software developers made several trips across the Atlantic to assure development was closely coordinated, in both directions.

Mutual respect fostered close cooperation between the two engineering teams.

ADCIS 20th Anniversary Event - December 11th, 2015

ADCIS Formation - Marketing

Marketing Split ADCIS – Europe, Mid-East, Asia, Africa AAI – North & South America & the Pacific Rim

Equal ownership of the software with a cross-royalty agreement. Market and ownership shares were adjusted over time based on

pragmatic factors. Today, ADCIS owns the software and AAI has become the North

America distributor for ADCIS.

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Aphelion 2.0 release

Photonics East fall 1996 in Boston, MA First worldwide release

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Conclusions

Benefits to ADCIS and AAI working together Reduced time to market with a PC product Full product functionality Multiple sources of development funding Market knowledge - Europe & North America Management experience

Drawbacks 6-hour time zone difference Costs of travel (Expense, lost productivity, jet lag)

ADCIS 20th Anniversary Event - December 11th, 2015