Презентация онлайн панели ivox ukraine (март 2013)
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iVOX Ukraine: Online Panel Profile
and Approach
iVOX Ukraine
Updated: March 2013
Page 2RFQ us: sales@ivox.com.ua
Ukraine: the East European emerging market
Population size: 45.6 M people (#25 in the world)
Territory square size: 603.7 K sq.km
GDP per annum: 198.5 MM USD
Local currency: Ukrainian Hrivna (UAH). 1 USD = 8.00 UAH (by Aug. 2012)
Internet penetration level - estimate end of 2012: 51% (audience 16-59 y.o.)
UA
Page 3RFQ us: sales@ivox.com.ua
iVOX online consumer panel, the quality leader in Ukraine
The pioneer of the Ukrainian market, since 2008.
The panel members have been recruited gradually during 4 years, specifically for research purpose only.
No artificial acquisition (purchase of database or similar); all panelists were engaged consciously.
Double opt-in registration.
Deeply profiled panel => good quality of targeting respondents.
Well balanced by sources of recruitment: 40+ online sources + 10% offline recruitment.
Very moderate deterioration of the panel. We conduct on average about 3 effective interviews per year / one panelist.
Page 4RFQ us: sales@ivox.com.ua
Current panel size: appr. 57 K panelists (March 2013)
11,7
22,1
37,5
47,4
54,5
2008 2009 2010 2011 2012
Net Panel Size, K people
Page 5RFQ us: sales@ivox.com.ua
Variables available for targeting
Registration data
(all 100% of the panel available)
Additional profiling
(45%-60% of the panel available)
•Gender
•Age
•Geographies (region, zip code)
•Urbanization (city size)
•Education
•Type of occupation
•Industry
•Business function (Profession)
•Company size
•Personal income
•Family income
•Family status
•Number, gender and age of children
•Responsibility for the main purchase types
•Type of internet connection
•Internet consumption intensity
•City name
•Current disposable income
•TV viewing intensity
•Frequency of consumption of the most popular
foods
•Frequency of consumption of the most popular
beverages
•Frequency of consumption of the most popular
alcohols
•Smoking frequency
•Car possession and usage
•Home appliances possession
•Home multi-media possession
•Personal e-gadgets possession
•Telecom service usage (including provider name)
•Financial service consumption
•Consumption of other products and services
Page 6RFQ us: sales@ivox.com.ua
The panel profile: demographics
54%
46%
Respondents by Gender
male
female
21%
7%
4%
3%
16%
38%
6%5%
Respondents by Family Status
Staying with my parents (or other relatives)
Solitary, no children
Solitary, with child(ren)
Living with friends (community house)
Married/cohabitating, no children
Married/cohabitating, with child(ren) in the house
Married/cohabitating, all children have left the house
40% 43%
14%
3%
Respondents by Age
16-29
30-44
45-59
60 +
7,3%
9,7%13,4%
19,3%
13,8%
8,2%6,6%
3,2%
18,4%
Respondents by Net Family Income / Month
Up to 999 UAH
1.000-1.999 UAH
2.000-2.999 UAH
3.000-4.999 UAH
5.000-7.499 UAH
7.500-9.999 UAH
10.000-19.999 UAH
20.000 +… UAH
No Answer
Page 7RFQ us: sales@ivox.com.ua
The panel profile: geography
26%
10%
15%9%
13%
27%
Respondents by UA Region
Kyiv
North
West
Center
South
East
54%
24%
9%
13%
Respondents by Size of Residence
Residence with more than
500 thousand inhabitants
Residence with 101-500
thousand inhabitants
Residence with 50-100
thousand inhabitants
Residence with less than 50
thousand inhabitants
Page 8RFQ us: sales@ivox.com.ua
The panel profile: occupations
3% 4%3%
4%
9%
3%
7%
3%
3%2%
4%4%6%
1%
11%
3%
18%
12%
By Function (Speciality) Administration / secretary / front desk General management/direction
Communication Engineering
Finance Human resources
IT Legal
Art Logistics
Marketing Medical or paramedical
Education & training Research
Production Technical
Sales Other
42%
5%6%
10%
8%
8%
1%
1% 9%
3% 1%6%
By Occupation Type Employed as a full time employee
Householder
I am not working, unemployed
Periodically work on contracts of employment, part-time employee
Private entrepreneur, businessman (including farmers)
Self-employed worker (small private entrepreneur)
The soldier in army, rank and sergeant staff in the police
Study at the day form at technical school, college
Study at university
Pensioner
Disabled
Other, please indicate
Page 9RFQ us: sales@ivox.com.ua
The unique approach to motivation of respondents
Healthy mix of motivations of the respondents (to participate in surveys):
˖ curiosity +
˖ loyalty to the panel “community” +
˖ desire to feel influential +
˖ interesting feedback to respondent (where methodologically possible) +
˖ entertainment +
˖ material remuneration (prize raffle) +…
Material (incentive) part is not dominating!
Incentives: the prize raffle only; never guaranteed payment => to get rid of “professional respondents”.
Positive influence on the overall Client’s cost (especially for big samples).
This pattern of remuneration attracts middle class (rather than lower classes) = “marketing population”
Page 10RFQ us: sales@ivox.com.ua
Key reasons for choosing iVOX Ukraine online panel
Professional market research panel provider.
Big enough and high quality (well balanced) consumer panel.
High enough average response rate: from 20% (summer season) to over 25% (high season).
Attractive terms for low-incidence Target Groups.
High quality of panel participants; small share of “professional respondents”.
Local panel recruitment, control and project management staff in Ukraine.
European management principles and standards; regular participation in pan-European market research project held by leading agencies.
Cost and price efficiency = in line with conditions of local UA market.
Outstanding time efficiency and customer service.
Page 11RFQ us: sales@ivox.com.ua
FMCG Hi-Tech Market Research Media & other industries
Some references to our actual clients in Ukraine
Page 12RFQ us: sales@ivox.com.ua
iVOX (group of companies) –independent European research bureau
Established in Belgium in 2004 as start up project by professors and students of Leuven University.
Has developed into big international business (subsidiaries, joint ventures in more than 20 markets).
Private company. The founders conduct and control business of the company in all geographies and projects.
Active participant of ESOMAR association.
Partnership with IBOPE Inteligencia – the leading LatAm research agency: coverage of Latin America and USA markets.
iVOX is a founder and shareholder of Proximity Panels, the international network of leading local online access panel in 60+ countries.
Indigov, the Belgian analytics and consulting bureau (specialized in media, public relation and governance) has merged with iVOX in 2010-2011.
Page 13RFQ us: sales@ivox.com.ua
iVOX quality “pillars”
1. Big and well managed proprietary panel of consumers
2. “Expert in surveys”: experience and excellence in organization of interviews
3. Unique and state-of-art approach to recruitment and motivation of respondents
4. Innovative capabilities of CAWI questionnaires and other software applied
5. High speed and technological level of our projects
6. Respect and care of our respondents: we build long term relationship and they respond with fare participation and loyalty.
Page 14RFQ us: sales@ivox.com.ua
iVOX resources and capabilities in Ukraine
iVOX Ukraine (subsidiary by iVOX Belgium) since 2008; over 300 surveys / research projects.
Mission: delivery of innovative market research methods and technologies in order to make MR services more EFFICIENT.
All iVOX activities specialized with online methods only.
• Innovative IT & methodology solutions for specific research methods (such as Crowdsourcing, Brainstorming etc.)
• Innovative complex solution for online focus groups.
• State-of-art IT platform for quantitative research
• Own online consumer panel => big and high quality
iVOX consumer
panel
Socratos IT platform
iVOXTOOLSiFOCUS
Page 15RFQ us: sales@ivox.com.ua
Contact details of iVOX Ukraine
iVOX Ukraine LLC
+38 044 587 60 78
+38 098 883 5909
sales@ivox.com.ua
www.ivox.com.ua
www.ivoxgolos.com.ua
www.ivox.eu
http://twitter.com/ivoxua
http://www.slideshare.net/ivoxua
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