Возможности разработчиков nokia
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Nokia Internal Use Only
Nokia Developer Opportunity
Naresh Chouhan Head of Strategic Marketing Nokia Developer Experience
Nokia Internal Use Only
Connect the next Billion
Win with Microsoft
Nokia Internal Use Only
June 2012
June 2009
Nokia Store: Over 5 Billion Downloads More than 15 million/day
Nokia Internal Use Only
June 2012
June 2009
Nokia Store - Russia: Growing Rapidly
Nokia Internal Use Only
April 2010 April 2011 April 2012
Everybody wants apps…
Nokia Internal Use Only
Nokia Internal Use Only
Highly local app
economies and partnerships
Best access to the Internet and to information
Aspirational product portfolio
We have chosen a clear direction The Next Billion Strategy Pillars
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
ASHA 305/306 ASHA 311
Nokia Internal Use Only
ASHA 305/306 ASHA 311
Nokia Internal Use Only
Developer Experiences with Series 40 Asha Devices…
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
Windows Phone 8 announcement by Microsoft
• Windows Phone and Windows share the same core code
• Windows Phone 8 brings new hardware capabilities like multi-core chips, more screen resolutions, SD card support and NFC
• Windows Phone 8 delivers a great new Start Screen, as well as other new features like IE 10 and Wallet
• Windows Phone 8 delivers better Enterprise capabilities such as encryption, management and Company Hub
Nokia Internal Use Only
100,000+
Nokia Internal Use Only
• A great new Start screen
• Better App engagement for developers
• WP7.8 Release from Nokia and Microsoft – allows Developers to leverage existing investments
Nokia Internal Use Only
Truly Global, Deeply Local
Nokia Internal Use Only
Nokia Lumia Experience keeps getting better
Windows Phone 7.5 Windows Phone 7.5 & Windows Phone 7.8
Windows Phone 8
Nokia differentiating experiences
Intuitive and fluid Metro UI
Beautifully different design
Familiar Nokia phone features
TODAY’S FOCUS
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Our Commitment to Existing Lumia Customers
Nokia Music
Counters Camera Extension
Vcard
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Nokia
DRIVE Nokia
TRANSPORT
Nokia
MAPS
Nokia Internal Use Only
Karl Ots @fincooper
Absolutely loving the #UX of the new #wp8 start
screen! Great job at #wpsummit!
Prince GEE™ @InnoCentGee
#WP8 will share the same kernel with #Windows8
Meaning i will be able to use the same programming
code to write for both platforms...Awesome
Jonathan Kight @jon_kight
Wow, LOB App Deployment in WP8? That's
actually really awesome. #WindowsPhone
Jeremiah Billmann @JBillmannI love the
current direction of Microsoft.... Metro, Surface,
Win8, WP8 & Xbox. Shared UX and
components. Awesome. Especially for devs ;-)
Nokia Internal Use Only
Nokia Internal Use Only
4 Lumia
Smartphones
54 Available Markets
130 Available
Operators
100,000 Available Apps
Nokia Internal Use Only
• Over 600 developers events globally
• University Programs and Challenge Cup Events
•Porting guides
• Business & Design Clinics
Joint Activities with Microsoft
Nokia Internal Use Only
20,000+
Nokia Internal Use Only
Nokia Internal Use Only
Nokia’s Windows Phone App Strategy
Top-performing apps on other platforms made better for Windows Phone
Original, exclusive apps with best-in-class features for top brands
Existing content used to develop a first-of-its kind experience
Nokia Internal Use Only
Big Brands with Global Appeal
Nokia Internal Use Only
Nokia Business
Development Kit
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Monetization tools provide ways to increase revenue
In-App Analytics
In-App Advertising
In-App Purchasing
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
Nokia Internal Use Only
What local means?
Nokia Internal Use Only
100M
100M
$1000 / day
$1000 /
day
100M
Nokia Internal Use Only
Great Products & Expanded
Markets
Differentiated Consumer
Experiences
Monetization Tools
Local Support
Nokia Internal Use Only
Thank You!
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