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Curriculum of ODEMI

EXPORT MARKETING

Export & International Marketing; Why Export ………………………………………………………………… 4 Hours

EXPORT MARKETING RESEARCH

Product and Market research …………………………………………………………………………………………... 2 Hours

MARKET ENTRY STRATEGIES

Offline and Online Market Entry strategies ………………………………………………………………………. 2 Hours

SETTING-UP BUSINESS

Concept of firm/company, Registering a firm, Basics of GST ……………………………………………… 2 Hours

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INCOTERM, HS CODE ETC

Basics of Incoterm as used in exports, HS Code ……………………………………………………………………2 Hours

EXPORT COSTING & PRICE

Export costing, fixed and variable cost, Export price calculation ………………………………………….. 2 hours

EXPORT PAYMENT & FINANCE

Various method of payment, Letter of Credit, Export Finance …………………………………………………4 Hours

RISK IN EXPORT

Risk in exports & its management, ECGC, Marine Insurance ……………………………………………………. 2 Hours

EXPORT IMPORT POLICY

Overview of Export import Policy, Import Export Code …………………………………………………………….. 4 Hours

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DIGITAL MARKETING

Basic of Digital Marketing, why it is important in Exports ………………………………………………………….. 2 Hours

KEYWORD RESEARCH

Keyword Research. How to do it, its role in marketing ……………………………………………………………… 2 Hours

WEBSITE DESIGNING

Domain booking, space booking, theme, designing, contact us page, widget …………………………… 6 Hours

SEO

Search Engine Optimization, Off-page & On-page …………………………………………………………………….. 6 Hours

GOOGLE TOOLS

Google analytics, webmaster tool …………………………………………………………………………………………….. 4 Hours

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SMO

Social media marketing. Facebook Marketing, Email marketing ………………………………………………. 4 Hours

PREPARING A SHIPMENT

Packaging, QC & Inspection ……………………………………………………………………………………………………. 2 Hours

EXPORT DOCUMENTATION

Preparing pre-shipment & post shipment documents, sample export …………………………………….. 4 Hours

SHIPPING & LOGISTICS

Air export, sea export, export by courier …………………………………………………………………………………… 2 Hours

EXPORT INCENTIVES

Various export Incentives, Duty drawback, GST refund, MEIS …………………………………………………… 2 Hours

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GOOGLE ADWORDS

PPC & Google Adwords, Google Remarketing, Facebook remarketing ……………………………………. 4 Hours

ROLE OF GOVT AGENCIES

Export Promotions Councils, Commodity boards, Chamber of

Commerce And Indian Embassy, Indian Embassies ……………………………………………………………………. 2 Hours

ROLE OF PORTAL IN EXPORT

Role of Portal in export-Alibaba, Indiamart, TradeIndia …………………………………………………………… 2 Hours

EXPORT E-TAILING

Concept Export E-tailing with special emphasis on Amazon.com ……………………………………………….4 Hours

PROCESSING AN EXPORT ORDER

Processing an Export Order upon receipt- various steps involved ……………………………………………… 2 Hours

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TRAINING FOR DIGITAL EXPORT MARKETING ?

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“BECOME A

SUCCESSFUL

EXPORTER”

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About the Digital Export Marketing Course

This completely online training program consists of 24 modules covering

every aspect of export and digital marketing.

The program has been designed in such a way that students, job seekers,

trader and manufacturer are able to learn the essentials of export

business and online digital marketing from the comfort of their homes,

through a Online Live Teaching Programme on their desktops, laptop or

smartphone.

Each module covers all aspects of the subject in an easy to understand

way with possibility to ask question during the class.

.

In addition to this, notes and references for additional reading are provided.

As trade is a dynamic subject, the learning modules will be updated

Regularly.

On successful competition of training,Certificate of Proficiency in Online

Digital Export Marketing Program will be provided.

Eligibility, Requirements & Certification

Eligibility Criteria: Any person can take this Course.

Requirements to take the Course: Internet Connection and

Desktop/ Smartphone /Laptop.

Certification: When you finish every module, you can earn a

Certificate of Proficiency.

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WHY ODEMI ?

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200+

Already Students Trained

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JOIN TODAY to become Exporter

New batch starting

18th June , 2019

Time 7.00pm to 9.00pm

Join classes from ANYWHERE

Course is fully ONLINE

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ENROL NOW

www.odemi.in +91-88514+69171