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> Technical Information

Color Concept System

• It is one of the most versatile and technologically advanced dyeing systems. This guide was designed to provide all the information you need to achieve perfect dyeing results.

• Colors are life: a colorless world would be a lifeless one.

Brilliant• One of the most current and advanced coloring

systems in the world• Not only designed to condition the hair, which is

common in today's advanced industry. It is also designed to maintain the full integrity after the color process by protecting the hair fiber from common chemicals found in hair coloring

• All while concluding with a natural, brilliant, and competitive end result

> a highly creative permanent colour> with high quality pigments> the new patented NanoBioGenius technology> a conditioning and protective cosmetic base> a pleasant honey fragrance > enriched with special natural ingredients> minimum content of ammonia> Complete grey hair coverage > highly choice of shades

characteristics & benefits

< a highly creative permanent colour >

> a color very simple to use:– Simple choice of shade– Simple mixture with the oxidizing emulsion– Easy to distribute on hair– Easy to rinse out– Stabile and truthful colors– Excellent results

> 69 mixable shades to express the maximum of creativity, to satisfy every desire on color of your client

characteristics & benefits

< high quality pigments >

> high percentage of pigments to guarantee a perfect covering of grey hair

> highly pure pigments - 98% to 99,5% - assure intense and brilliant reflexes

> permit real colors with major reflex intensity

> stable, truthful and long lasting shampoo after shampoo

> gives absolute shine and vibrant colors.

characteristics & benefits

< a conditioning and protective cosmetic base, enriched with special natural ingredients >

active ingredients

characteristics benefits

polyquaternium 22a highly conditioning

cationic agent

condition the hair during the color process

condition and soften hair, facilitating comb ability

Milk proteins conditioning and

integrating the structure gives strengths and protects hair structure,

active ingredients characteristics benefits

mango, raspberry and mandarin extracts

hydrating, nourishing and emollient action during color process

leaves hair soft, comb able and nourished

sunflower oil protective, nourishing and conditioning

guarantees a better and long lasting color, protecting hair against free radicals

natural honey Conditioning an the cuticle layer and extremely protective and lenitive on scalp

intensify the luminosity, hydrating the cuticle layer

< NanoBioGenius Technology, a patented system

that allows a better penetration of precious active ingredients for hair. It’s based on Nanotechnology, a molecular technology that helps transform active ingredients into nanometric particles, extremely small sized, smaller than a micrometer, aiding a quick

penetration and an intense, deep and long lasting action

characteristics & benefits

< NanoBioGenius Technology >

> carbocysteine, a cysteine derivate, is a structural hair amino acid, penetrates deeply, restructuring and strengthening internal hair structure.

> wheat hydrolyzed proteins find their place among cuticle layers, strengthening it and repairing damaged areas.

> polyquaternium-10 and methicone find their place among cuticle layers, giving long lasting hydration and maximum shine, enhancing color tone and protecting it in time.

> polishing molecules give absolute and long lasting shine.

characteristics & benefits

< Multilayer Nanospheres >

action

< NanoBioGenius Technology >

Action of NanoBioGenius Technology fase 1

< NanoBioGenius Technology >

Carbocysteine, a cysteine derivate, is a structural hair amino acid, penetrates deeply, restructuring and strengthening internal hair structure.

Action of NanoBioGenius Technology fase 2

< NanoBioGenius Technology >

Wheat hydrolyzed proteins, polyquaternium-10 and methicone find their place among cuticle layers, strengthening it and repairing damaged areas, giving long lasting hydration and maximum shine, enhancing color tone and protecting it in time

Action of NanoBioGenius Technology fase 3

< NanoBioGenius Technology >

Polishing molecules give absolute and long lasting shine.

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smoothness shine comb-ability body colorduration

color without NanoBioGeniusTechnology

color with NanoBioGeniusTechnology

Clinical test

The range

> creative permanent colour, chose to adopt the international grading system to indicate the levels

> hair color, be it natural or artificial, is examined by two parameters:

1. color depth (i.e. light or dark); grades are called “levels”.

2. color tone, meaning the particular highlights we may perceive in each level.

livelli

> The kind of hue is shown by a number after the comma, consisting of either one or two digits

example: 7,4 copper medium blond

> If there are two digits, then the first shows the major (predominant) tone, and the second an undertone

example: 7,43 golden copper medium blond

> If the first digit is zero, then the tone shown by the second number will be quite soft.

example: 7,03 natural warm medium blond

tones

number description

----- naturals

,1 ash

,3 golden

,e exotic naturals

,4 copper

nome premixed

,5 mahogany

,6 red

,7 violet

tones

> the range is composed of 10 tonal series

> 1 corrective series

> 1 ultra blond series

> 1 neutral booster

The shades

What’s in a tube?

Natural Level 6

50%Golden30%

Copper20%

6,34

Exception to Rule

Naturals

1 black

3 dark brown

4 medium brown

5 light brown

6 dark blond

7 medium blond

8 light blond

9 very light blond

10 platinum lightest blond

> The natural series is the one which is closer to a natural neutral hair color. The formula of this series does not include any predominant pigment, so that the proportional amount of the three primary colors is well balanced. It is a neutral series, whose colors tend to be cool rather than warm.

> Using a product in the natural series on grey hair will determinate a total grey coverage and achieve a natural looking result. You may also use it in combination with other tone series if besides covering up grey hair the presence of specific nuances is also desired.

Naturals

exotic naturals

5,e natural exotic light brown

6,e natural exotic dark blond

7,e natural exotic medium blond

8,e natural exotic light blond

> The natural exotic series is characterized by a perfect balance of gold and copper tones, resulting in warm, innovative shades—a completely new way meaning for the term “natural”.

> On both white and natural hair we suggest not to mix it with other tone series in order to preserve its peculiar and original shade and also to be able to achieve the result shown in color charts.

> This series can provide full cover-up with a warm shade.

Exotic naturals

Sensual warms

6 cacao

6 havana

7 hazelnut

7 beige havana

8 golden havana

8 brown sugar

9 light caramel

9 sand

> The sensual warm series is characterized by the presence of a peculiar mix of cool and warm tones.

> Recommended when the goal is to create colorful, refined, deep and vibrant hair colorings.

> We suggest not to mix it with other tone series in order to be able to achieve the result shown in color charts, thus preserving their peculiar color.

Sensual warms

ash

5,1 ash light brown

6,1 ash dark blond

7,1 ash medium blond

8,1 ash light blond

10,1 ash platinum lightest blond

> The natural ash series is characterized by the presence of cool blue tones in nuances 5.1, 6.1, and 7.1, and cool violet ones in nuances 8.1 and 10.1.

> Recommended when you need to effectively counter unwanted warm (golden to red) tones. This tone series is meant for hair lightening whenever you desire to achieve a neutral result on medium to thick hair, or classed in the intermediate-to-dark levels, because these hues can offset natural pigmentation, which would otherwise manifest itself after lightening. It is a perfect choice to create beige shades and cool highlights.

> However, we suggest not to use it if grey hair exceeds 30% to avoid a dull or artificial-looking result.

ash

golden

5,3 golden light brown

5,34 copper golden light brown

6,3 golden dark blond

6,34 copper golden dark blond

7,3 golden medium blond

7,34 copper golden medium blond

8,3 golden light blond

9,3 golden very light blond

> The golden series is characterized by the presence of well-marked golden tones.

> Recommended when the goal is to obtain a rich golden tone or to warm up unwanted cool shades.

> In combination with the natural series it is a good choice to cover grey hair as long as the desired final result is a slightly to markedly golden tone.

golden

copper

5,4 copper light brown

5,43 golden copper light brown

6,4 copper dark blond

6,43 golden copper dark blond

7,4 copper medium blond

7,43 golden copper medium blond

7,44 intens copper medium blond

8,4 copper light blond

8,43 golden copper light blond

8,44 intens copper light blond

> The copper series includes very bright colors defined by the presence of true copper tones.

> The copper series also includes some nuances specially suitable for hair repigmentation purposes.

copper

mahogany

4,5 mahogany medium brown

5,5 mahogany light brown

6,5 mahogany dark blond

6,56 red mahogany dark blond

> The mahogany series is characterized by the presence of soft red/violet shades, added to a neutral natural base.

mahogany

red

5,6 red light brown

5,66 intens red light brown

6,6 red dark blond

6,66 intens red dark blond

7,66 intens red medium blond

> The red series includes hues defined by the presence of “true” reds. The red dye will thus become intensive, bright and vibrant.

red

Violet

4,7 violet medium brown

5,7 violet light brown

5,77 intens violet light brown

6,7 violet dark blond

6,77 intens violet dark blond

> The violet series is characterized by the presence of strong violet tones.

Violet

Fantasy black

BB blue black

> includes the deep tone black.

> Its use is suggested on natural bases also in presence of 100% gray hair. .

fantasy black

Correctives

O orange

Y yellow

R red

V violet

B blue

> In the case of correctors, the formulation does not refer to a well defined level, but to a specific shade.

> This aspect will affect the result as you try to neutralize or enhance a given shade, whatever the level may be.

Correctives

> The maximum amount of corrector should never exceed 50 % of the formula: 1 part of corrector, 2 parts of < creative permanent colour>.

> Add oxygen only when lightening the haires. 40 ml del creative permanent colour + 20 ml

del intensificatore (totale 60) + 90 ml del H2O2.> Non aggiungere l’ossigeno quando si lavora in

deposito es. 30 ml del creative permanent colour + 15 ml

del intensificatore (totale 30)+ 45 ml del H2O2.

Mixing ratio for correctives

Ultra Blond

900 natural ultra blond

901 natural ash ultra blond

903 natural gold ultra blond

907 natural violet ultra blond

> The distinguishing feature of the Ultra Blonde series is a greater lightening power.

> For perfect results you should use it on baseline natural levels of 5 (light brown) or higher.

> This series is not intended to cover grey hair, although it may still be used as long as white hair does not exceed 30%.

Ultra biondi

Booster

C neutral

> Rather than a corrector, this should be regarded as a versatile product to be combined with the various shades to increase the lightening effect.

> Or used as a standalone product as a soft lightening gel.

> Using C together with the shades of our milk_shake creative permanent colour (¼ of the formula) you will be able to enhance the lightening effect by one level.

> The C formula, used alone with milk_shake < oxidizing emulsion > (20/30/40 Vol.), works as a shadeless lightening gel.

Booster “neutral”

< oxidizing emulsion >

> These are four oxidizing emulsions specially designed to achieve a synergetic effect when used with milk_shake <creative permanent colour> and so express the pigments of the formula to a greater extent.

> Creamy and conditioning characterized by an agreeable scent, they always exert a delicate action on hair and scalp owing to the presence of special emollient and protective substances.

< oxidizing emulsion >

active ingredients

features benefits

milk proteins marked conditioning and integration effect on hair structure

protect the hair making it’s structure tougher

mango extracts Nourishing, moisturizing and emollient during the color development stage

Leaves hair soft, well nourished and easier to comb

< oxidizing emulsion >

active ingredients features benefits

honey extract conditioning effect on hair shaft, strong soothing and protective effect on the scalp

Enhance shine and cuticle moisturizing

Integrity 41®, (Heliantus annuus),

A patented protective antioxidant substance

guarantees a better and long lasting color, protecting hair against free radicals

conditioning and moisturizing agents

hair conditioning and moisture

makes the hair softer and so easier to comb

• Recommended whenever you need to darken the hair or preserve the current natural baseline color.

• Limited lifting power, up to one level at most.

• Also recommended for repigmentation treatments.

< oxidizing emulsion > 10 vol. / 3%

Recommended whenever you need to preserve the current natural baseline color, to cover grey hair and to color and lighten the hair up to two levels.

< oxidizing emulsion > 20 vol. / 6%

Recommended whenever you need to color and lighten the hair up to two or three levels.

< oxidizing emulsion > 30 vol. / 9%

• Recommended whenever you need to dye and lighten the hair up to three to four levels.

• Moreover, this is the specific emulsion you must use in combination with Ultra Blond shades.

< oxidizing emulsion > 40 vol. / 12%

1 +1 ½ on al the shades (no UB)

50 ml di milk_shake creative permanent colour +

75 ml di milk_shake < oxidizing emulsion> 10/20/30/40 vol.

processing time 30-35 min. (look oxidizing emulsion chart)

+

mixing ratio

1 +2 only with Ultra Blond

50 ml di milk_shake creative permanent colour UB+

100 ml di milk_shake < oxidizing emulsion> 40 vol.

processing time 40-45 min.

+

mixing ratio Ultra Blonds

> apply the mixture on dry, unwashed hair. (Only in case of very oily hair or full of styling products residues, shampoo before colour application).

application

> Colouring with darker level or same level colour: apply the mixture from scalp area through the

> length and ends. Processing time 30 minutes.

first application on natural hair

> Colouring with lighter colour: apply the mixture 2 cm from the scalp to length and ends. Processing time 15 minutes. Prepare again the same mixture and apply on scalp area. Processing time 30-40 minutes. It’s recommended to apply on length and ends a percentage of < oxidizing emulsion > higher than the one used on scalp area, to obtain a shining and intense colour result

first application on natural hair

> Colouring with Ultra Blonds: apply the mixture 2 cm from the scalp to length and ends.

> Processing time 20 minutes. Prepare again the same mixture and apply on scalp area. Processing time 30-40 minutes.

first application on natural hair

• apply part of mixture on visible new growth area. Processing time 20-25 minutes. Then, to refresh colour on length and ends apply the remained colour and time additional 5-10 minutes.

• If necessary, on last minutes timing, extend the colour from roots to ends to tonalize.

retouch

retouch with Ultra Blonds:

• Retouch with Ultra Blonds: apply the mixture on visible new growth area. Processing time

• 40-45 minutes. Then, to refresh colour on shaft and ends apply the remained colour and time additional 5-10 minutes.

> at the end of the processing time, add a small amount of lukewarm water and emulsify to tonalize, then rinse out thoroughly and shampoo with a z.one concept™ moisturizing shampoo.

rinsing

technical material

> roller colour bar > This <roller colour bar> makes color

analysis easier, helps you to predict the results and enables hairdresser and customer to communicate more plainly

> Such a tool can be useful to motivate a possible change, allowing people to visualize alternatives they never thought of, as well as to promote hair coloring and its diverse aspects.

> However, you should never forget that these colored wisps are meant only as a reference to visualize depth and tone of a given color shade, not the outcome of the actual coloring process.

> technical workbook

> technical workbook

> This guide was designed to provide all the information you need to achieve perfect dyeing results.

> To create a strong and powerful common z-one concept™ color language

> To create a new professional habit for a correct color consultation

> To create new clients and to make existing clients loyal to the brand

> colorimetric kit

Description:

> The colorimetric kit contains basic education material and tools, to inform and assist the hairdresser to obtain:

• an excellent consultation

• a correct diagnose

• a color with a great result

> A source of inspiration and motivation for the professional colorists

> colorimetric kit

Objective:

> To create a new powerful working procedure to obtain excellent results in the salon and during the color seminars

> To create a new professional habit for a correct color consultation

> All our salons will use are products in a correct way

> A correct formula means satisfied clients

> colorimetric kit

> colorimetric kit > Disco cromatico

> colorimetric kit > Disco cromatico

> colorimetric kit > Disco cromatico

> colorimetric kit > Disco cromatico

> colorimetric kit > Disco cromatico

> Levels– underlying natural pigments with correctors

> colorimetric kit

> colorimetric kit > Levels– underlying natural pigments with correctors

> colorimetric kit > Levels– underlying natural pigments with correctors

> colorimetric kit > Find the level

technical educationWhat can we do to obtain excellent results

insert with color sales education

Proposing 2 to 3 hours of color education in the salon

Or

Proposing 1 day color seminar class with 20 hairdressers, giving the color presentation on power point in the morning and coloring models in the afternoon

result

education

quality

credibility

loyal clients

CAN YOU IMAGINE A WORLD WITHOUT COLORS