| @visitgettysburg | gettysburgvisitorcenter | @gettysburgvisitorcenter social media: take a dip or...

| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter

SOCIAL MEDIA: TAKE A DIP OR MAKE THE PLUNGE

Michael IshmanSocial Media and Website Marketing Specialist

Gettysburg Foundation

mishman@gettysburgfoundation.org

| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter

About Us- The Gettysburg Foundation is a non-profit educational

organization working in partnership with the National Park Service.

- The Visitor Center sees nearly a million visitors a year.

- Over 20,000 Friends of Gettysburg members

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Social Stats• Facebook: 38K Followers

• Twitter: 5.8K followers

• Instagram: 1.8K Followers

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Different Platforms, Different Needs

- Twitter is a Facebook aggregate along with visitor outreach, with a goal of awareness

- Instagram is used for awareness, with some promotion.

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What Every Dashboard

Should Have- Having a dashboard

(Hootsuite, Tweetdeck, etc) is key.

- Saved searches are your friend.

- As are filters.

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Creating Twitter Content

- Twitter is Becoming More Visual

- Posts with images receive 150% more engagement

- Utilize the Carousel

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Finding Twitter Content

- Retweeting content is a strategy.

- Finding Potential Followers

- Reaching Out

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Instagram Success

- + 194% growth since last June

- Fastest growing, most engaged of our channels

- Why is this important?

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Weekly Contest- Most popular feature

week to week

- Visitors/Followers submit photos

- 2-3 are reposted on Instagram, 8-10 on Facebook

- Winners receive recognition

- Photos are shared, increasing reach

- Creates at least one post a week with little time spent

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Instagram Specific Content

Cropped: Uncropped:

- Instagram requires its own files

- Avoiding cropping if possible!

- Using a photo editor to make images square

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Finding Followers

- Instagram isn’t heavily promoted on other channels

- Utilizing location/hashtag data

- A personal touch creates results.

| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter

Takeaways- Social is Social.

- Visitor Recognition = New Followers

- Content is Not One Size Fits All

| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter

THANK YOUQuestions?Michael Ishman

mishman@gettysburgfoundation.org