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self esteem

social cognitation

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Ross + Samuals (1993)

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participant observation

archival analysis

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basic Vs. applied research

basic research

applied research

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Priming

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perseverance effect

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(Perception-Behavior Link). .

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priming . .

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Trope (1986)

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Gilbert (1989)

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Over-thinking

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Harold Kelly (1950)

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linda Carli (1999)

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Higgins, Rholes & Jones (1977)

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priming- .

Bargh

Higgins - ( )

priming-

Ross, Lepper & Hubbard (1975)

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(perseverance effect) , , .

Rosenthal & Jacobson (1968)

IQ. ,

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Bartlett (1932)

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Gillbert

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Bargh, Chen & Burrows (1997)

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Milgram

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Schwartz (1991)

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(1973)

( ) base rate

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(1974)

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(controlled thinking)

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Harkness, DeBono & Borgida (1985)

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(" Wegner)

monitoring process

operating process

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counterfactual reasoning

close call ( )

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Wegner

(1995)

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Petrie et. al (1998)

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Madvec, Madey & Gilovich (1995)

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-counterfactual reasoning

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Reasoning- .

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(1859)

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Social role theory

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Implicit Personality Theory

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Attribution Theory

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Covariation model

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(Kelley)

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Distinctiveness ( ) Consistency ( )

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correspondence bias

The Fundamental Attribution Error .

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Spotlight Effect

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Self Serving Attributions

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correspondence bias

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defensive Attributions

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Hoffman

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Jones & Harris (1967)

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The Fundamental Attribution Error.

Taylor & Fiske

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Gilovich, Kruger & Medvec

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Spotlight Effect ( )

Miller (1984)

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correspondence bias

Attributions self-serving

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(Self Schema)=

self concept(I) -

self awareness(me) - ( )

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(independent)

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(interdependence relational)

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Self-reference effect

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Shape up

Ship out

(Self-discrepancy theory)

3 :

1. (actual)

2. ((ideal

3. (ought) "

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"telling more than we can know"

Reasons generated attitude change