001 what-is-social-marketing-irinadelgado

SOCIAL MARKETINGWhat is social marketing?

ABOUT IRINA DELGADOLinkedin (Link)

Session1. Course Presentation (10min)

2. Social Marketing (1.40hr)

• 1.1 Definitions • 1.2 Overview

– 1.2.1 Content – 1.2.2 Context – 1.2.3 Hashtags – 1.2.4 Share – 1.2.5 Engagement

• 1.3 More demand Social Media channels – 1.3.1 Facebook – 1.3.2 Twitter – 1.3.4 Instagram

3. How to create a social media branding strategy from scratch? (2.40hr)

• 2.1 Create a social media brand persona guide

• 2.2 Decide the kind of content for each social media platform

• 2.3 Create a plan with a content calendar

• 2.4 Automate & Execute • 2.5 Take care of the tactical aspects

– 2.5.1 Define your target audience – 2.5.2 Assign tools and team – 2.5.3 How you handle criticism?

3. Conclusions and closure (10min)

*Evaluations: middle, final and satisfaction survey

GENERAL OBJECTIVE

Participants can acquire the basic knowledge of marketing in social media, so they can execute strategies to increase their sales index of their

personal brand, company or business.

HOW BIG INTERNET HAS GROWN?Internet World Stats (Link)

Social media marketing is the process of creating content that is tailored to the context of each individual social plataform, in order to drive user engagement and sharing.– Neil Patel

My goal for you:

Start driving traffic to your site

THE CONVERSATION PRISMThe Conversatio Prism (link)

KEY SOCIAL MEDIA TERMSCONTENT

Whatever you are posting, in different forms:Text: Tweet, Facebook status updateVideo: Video on Vine, Photo: Photo on instagramAny interaction: Pin something on a board in

Pinterest

CONTENT | CONTEXT | HASHTAGS | SHARE | ENGAGEMENT

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KEY SOCIAL MEDIA TERMSCONTEXT

Put your content in the right place.

“If content is king, Context is god”-Gary Vaynerchuk

Choose your channels.

CONTENT | CONTEXT | HASHTAGS | SHARE | ENGAGEMENT

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KEY SOCIAL MEDIA TERMSHASHTAGS

Is a very common form used to add meta information on almost all social media channels.

– Twitter– Facebook– Instagram– Vine– Pinterest

Make your content easily discoverable and more likely to be

shared

CONTENT | CONTEXT | HASHTAGS | SHARE | ENGAGEMENT

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KEY SOCIAL MEDIA TERMSSHARE

Is the currency of the social media world.Is all that matters.A tool to measure shares is Buzzsumo.

CONTENT | CONTEXT | HASHTAGS | SHARE | ENGAGEMENT

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KEY SOCIAL MEDIA TERMSENGAGEMENT

People interact with the content that you produce

LikeRecommendCommentShare

CONTENT | CONTEXT | HASHTAGS | SHARE | ENGAGEMENT

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FACEBOOKHistoryFounded in a Boston dorm room in 2004 and originally only accessible to Harvard students. And opened to everyone in 2006. It offers marketers the most data and the most targeted ads. Example: Ads in Facebook

Content– Images– Text post– Videos

ContextIntegrate it into the platform as much as possible “Try to keep your user on the platform as long as possible”

People trust Facebook and they don’t want to leave the comfort of “their home”. Example: Video integration and more

TWITTERHistoryFounded by a board member of a podcasting company Odeo and undergraduate student from NYU. Released in 2006. Introduce as a SMS service. The most successful microblogging social media platform. Example: Twitter engagement.

Content Tweets Share Links RT Likes Videos, live videos Moments

Context140 characters

INSTAGRAM

HistoryBegan development in San Francisco by Burbn company employees and Stanford graduates. Release in 2010.

ContentPictures

ContextThe highest engagement rate in pictures

Use of hashtagsUse of filters

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