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Definition – Social Media
A group of Internet-basedapplications that build on theideological and technologicalfoundations of Web, and thatallow the creation and exchangeof user generated content.
Social Media Icons for Web Site
Social Media - You will find whomever you want to do business with somewhere online
Social Media find whatever knowledge you need about any market or any person online
Social Media help you to reach your market by simply engaging in the right conversations with the
Social Media saves time and money
If you learn “how” to use socialmedia correctly then you willunderstand “what” your marketis looking for and “where” theyare looking. You’d want them tolook for you.
Social media provides the means to effectively communicate with your market
Social Media is a new communication system
Social Media Marketing
Social Media Marketing is theprocess of gaining websitetraffic or attention throughsocial media sites.
Important elements for
Strategy 1 : Identify business goal
Strategy 2 : Setting of Marketing Objectives
Strategy 3 : Ideal Customer Identification
Strategy 4: Competition Researching
Start your competition research by compiling alist of at least 3-5 main competitors. Searchwhich social networks they’re using and analyzetheir content strategy. Look at their number offans or followers, posting frequency and time ofday. Pay attention to the type of content they’reposting and its context and how they’reresponding to their fans.
Strategy 5 : Choose the appropriate channel
Strategy 6 : Create Content
Social media marketing programs usuallycenter on efforts to create content thatattracts attention and encouragesreaders to share it across their socialnetworks. Without great content socialmedia is meaningless and without socialmedia nobody will know about yourcontent.
Content is King
There are three main
components are required for a
successful social media content
•Type of Content
•Time of Posting
•Frequency of Posting
Strategy 7 : Allocate Resources and Budget
Strategy 7 : Assign Roles to Team Members and they will know the roles and the daily task they are
Why Social media is popular
When people need or want somethingin the old days they’d look upinformation in the yellow pages. Todaypeople turn to search engines to findwhat they want or need. Each day onaverage Google gets used 235 milliontimes.
Viral Marketing, also known as ViralAdvertising, is a marketingtechnique used to build publicawareness of a product orcompany. It utilizes various forms ofmedia to reach the public withoutactually promoting a product;
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