social media+social marketing
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Social Media& Social MarketingThe Power of Conversations
A quick poll, before getting started!
• Blog personal/corporate• Tagging
• Photo Sharing
• Skype or IM
• Web video / vlog• Social Networking
• Second Life
Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis...What is this all about?
Still Feeling A Bit Confused?http://flickr.com/photos/9119028@N05/591163479/
A definition of Social Media& the Web 2.0...
The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness.
Web 1.0 vs. Web 2.0
Basically it’s all about conversations...
The Social Media Landscape
Could Social MediaBe Used forSocial Marketing Campaigns?
Let’s have a look atsome examples...
Substance Abuse(Anti-Drug, Smoking)
Social Marketers should take into account butnot be afraid of side- or boomerang effectsof the Internet.
Could Social Mediabe Effectively used forSocial Marketing campaigns?
YouTube, MySpace, Facebook, Xanga, Flickr, Digg , StumbleUpon are all media that could be used for extending the campaing and spreading messages.
It is possibile to increase the audience reach through the web...
When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes sense to think of the Internet as a place where real conversations take place.