02 e commerce e marketing bus and ebay%20[compatibility%20 mode]
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e-COMMERCE & e-BUSINESS
E-MarketingBY
JYOTINDRA ZAVERIE-Business consultantE-Business consultant
E-MARKETING www.dnserp.com 1
INTERNET SELLINGINTERNET SELLING
HOW TO MAKE E• HOW TO MAKE E-COMMERCE WORK FOR YOUR SPECIFIC BUSINESS NEEDS?NEEDS?
E-MARKETING www.dnserp.com 2
INTERNET SELLINGINTERNET SELLING
• INTERNET SELLING OF RELATIVELY• INTERNET SELLING OF RELATIVELY SIMPLE PRODUCTS, SUCH AS BOOKS IS EASYIS EASY
• INTERNET SELLING OF PRODUCTS OR SERVICES WITH MANY OPTIONSOR SERVICES WITH MANY OPTIONS AND VARIETIES IS COMPLEX
E-MARKETING www.dnserp.com 3
E BUSINESSE-BUSINESS
ORGANIZATION WEBSITE• COMPANY INFORMATION• COMPANY INFORMATION• PRICE LIST ON THE WEB SITE• PRODUCT CATALOGUES WITH
PICTURES
E-MARKETING www.dnserp.com 4
E CE-Commerce
ORGANIZATION WEBSITEE COMMERCE WHERE MECHANISM ISE-COMMERCE WHERE MECHANISM IS
PROVIDED ON THE WEBSITE TO TRANSACT MONEYTRANSACT MONEY– CREDIT CARD TRANSACTION
C A A AC– MERCHANT BANK INTERFACE
E-MARKETING www.dnserp.com 5
E-COMMERCE IS FOR e-VERYONEE COMMERCE IS FOR e VERYONE
• BUSINESS TO CONSUMER• BUSINESS TO CONSUMER–E.G. TRAVEL BUSINESS
• BUY AIR TICKETS ON WEBSITEWEBSITE
• BUY TRAIN TICKETSBUY TRAIN TICKETS WEBSITE
E-MARKETING www.dnserp.com 6• AND NOW BUS TICKETS TOO
BUS TICKET PORTALSBUS TICKET PORTALS
TIRED OF STANDING IN LONG QUEUES TO BOOK BUS TICKETS?TICKETS?
• E-COMMERCE MAKING BUS JOURNEYS BOOKING
E-MARKETING www.dnserp.com 7CONVENIENT
www.redbus.in
E-MARKETING www.dnserp.com 8
www.yatra.comSMARTER WAY TO TRAVEL
E-MARKETING www.dnserp.com 9
www.abhibus.com
E-MARKETING www.dnserp.com 10
ELECTRONIC MARKET PLACE
WINDOW SHOPPING USING WINDOWS!WINDOWS!
• Find the items you are looking for by b i th t l il bl b itbrowsing the catalogs available on websites
• You can also find items by browsing through the categories and searching for a specific item.
E-MARKETING www.dnserp.com 11
E-BUSINESS MODEL - AUCTIONE BUSINESS MODEL AUCTION
LIVE AUCTIONLIVE AUCTIONMANY CATEGORIES• JEWELLERYJEWELLERY• ART• COINS• TOYS• AUTOMOTIVE• REAL ESTATE ETC• REAL ESTATE, ETC
E-MARKETING www.dnserp.com 12
ELECTRONIC MARKET PLACEELECTRONIC MARKET PLACE
MARKET PLACE ON THE WEBMARKET PLACE ON THE WEB• E.G. www.ebay.com
BUYING AND SELLING ANYWHERE IN THE WORLD !
It isn’t just the never-ending of inventory -- 250,000 new items are put up for auction every day here --p p y ythat keeps its 5.6 million registered users hooked. eBay figure d out that trust means everything to e-commerce.
To that end, it was among the first sites to encourage its , g gbuyers to publicly rate sellers. This year eBay even insured transactions so that customers would no longer have to worry about fraud.
E-MARKETING www.dnserp.com 13
http://www.ebay.com/p y
E-MARKETING www.dnserp.com 14
E-BUSINESS MODEL -E BUSINESS MODEL AUCTION
you can now bid in real time on auctions taking place on the g pfloor of some of the world's greatest auction houses! g
You can watch the auction -from the convenience of your home or office.
E-MARKETING www.dnserp.com 15
y
eBay sees e-commerce users in India doublingeBay sees e commerce users in India doubling
• eBay (India) has decided to focus on India as a global y ( ) gsourcing hub for diamonds, apparel, furnishings and handicraft
• The Indian e-Commerce market is likely is likely to beThe Indian e Commerce market is likely is likely to be worth Rs.1105 crore in 2008– eBay aims to have 34% market share
Th d t b li d t b l t d d• The products are believed to be popular among traders and customers in the USA, UK, Germany, France, Italy Canada, and Australia
• E.g., Gujarat alone makes up 5% of the 2 million users in India and eBay expects the numbers to double by the year-end
E-MARKETING www.dnserp.com 16
www.ebay.inwww.ebay.in
• India is catching up rapidly in the jewellery and watches segment. Which is a Rs.8000 crore market annually in India
• eBay sells jewellery EVERY 6eBay sells jewellery EVERY 6 MINUTESB ll t h EVERY 24• eBay sells watches EVERY 24
MINUTES
E-MARKETING www.dnserp.com 17
E COMMERCEE-COMMERCE
• COMPANIES THAT HAVE• COMPANIES THAT HAVE ADOPTED E-COMMERCE TECHNOLOGY ARE ATTAINING ATECHNOLOGY ARE ATTAINING A COMPETITIVE SELLING ADVANTAGE OVER THOSE THAT HAVE NOT
E-MARKETING www.dnserp.com 18
FIRST PHASE OFE-COMMERCE
RELATIVELY SIMPLE PRODUCTS-PICK & PAY – STEPS ARE:PICK & PAY STEPS ARE:1. BUYERS BROWSE A CATALOG2. PICK A PRODUCT2. PICK A PRODUCT3. PUT IT IN A E-SHOPPING CART4. PAY THROUGH CREDIT CARD• THIS APPROACH WORKS WELL WHEN
THE PRODUCT IS EASY TO SELECT – SUCH AS BOOKS CD SOFTWARE PACKAGE
E-MARKETING www.dnserp.com 19
AS BOOKS, CDs, SOFTWARE PACKAGE, TOYS
E COMMERCE CHALLENGEE-COMMERCE CHALLENGE
CONVERT MOST S O S OSHOPPERS TO
BUYERSBUYERS
E-MARKETING www.dnserp.com 20
E BUSINESSE-BUSINESS
“I th i“In the coming years, companies will either be
E-Business or no business”E-Business or no business– Andy Grove, past CEO
of IntelEvery business will be anE-Business, every business
ill bprocess will be an e-business process
E-MARKETING www.dnserp.com 21
CHANGE
E-MARKETING www.dnserp.com 22
THANK YOU
PRESENTATION BYJYOTINDRA ZAVERI(Computer Engineer, Germany)
I. T. CONSULTANT ….. SINCE 1975
email j.zaveri@dnserp.com
Question / Answersession
E-MARKETING www.dnserp.com 23
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