03 investment tips for pitching to the bbc dragons den investors

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 1

Investment Tips For Pitching To The BBC Dragons Den

By Dr. Mark D. Yates

BBC Flagship Business Investment TV Programme

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 2

Selling Yourself

• Fact: Before any investor or business decision maker invests in your professional business services, they have to consider YOU as a great investment.

• This means you have to first sell yourself as 100% credible.

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 3

Q: What’s The Very First Rule For Entering The BBC Dragons Den

1. Forget about Investment.

• It’s a once in a lifetime marketing opportunity.

• So think global exposure.

• 3.5 to 5 million ‘business interested viewers’.

• Repeat TV programmes.

• Overseas syndication.

• BBC web site.

• National press & media.

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 4

BBC Dragons Den Application ProcessThousands & thousands & thousands of applicants

Lengthy - 9 monthsFrustratingDue diligenceNerve rackingOverwhelmingTime consuming Highly organisedBackground checksIncreasing uncertaintyIt’s an arduous 10 hurdle marathon & not a sprint

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 5

The 10

Hurdle

Process

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 6

1: Research & Be Prepared

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 7

Fluffed Pitch: http://www.youtube.com/watch?v=T0fllNE1pQA

2: Know Who You Are Pitching To

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 8

2 women construction sexist pitch

3: Controlling Your Pitch

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 9

Kirby Vacuum Salesman: http://www.youtube.com/watch?v=l60XHQwuoMo

4: Be Credible

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 10

Green PC Failed Pitch: http://www.youtube.com/watch?v=oNAvMtOrtlw

5: 30 Seconds To Sell You & Your Specialist Skills

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 11

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 12

6: Be Memorable

Reggae Sauce Levi Roots: http://www.youtube.com/watch?v=1jkGw5VIC-c

7: Anticipate The Negative & Positive Questions

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 13

2 Women Singles Pitch: http://www.youtube.com/watch?v=1WBQkj-jth8

8: Selling Your Consultancy Services

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 14

9: Be Flexible & Not Rigid In Your Pitch

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 15

Egg Timer: http://www.youtube.com/watch?v=LBiUOw7rNps

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 16

10: Learn From

Your Mistakes

& Re-adjust

Your Pitch

Fantasy Film Pitch: http://www.youtube.com/watch?v=BD1CbRwrCH0

Revenue Generation Opportunity

You can earn revenue from running, or referring this,

or any of our other training programmes to

run in your region. Visit...

www.elinked.eu

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 17

Dragons Den You Tube Clips for Presentation

• Spoof 4 min video http://www.youtube.com/watch?v=gACdGVuaAIw

• Ricky Gervaise spoof 1 minute http://www.youtube.com/watch?v=Uxi8dbRVshI

• Peter Jones Toothbrush spoof pitch http://www.youtube.com/watch?v=1GpPsEclYjo

• Frigaton 3 minute spoof http://www.youtube.com/watch?v=xoVM7tyoz4Q

• Fluffed 1 minute pitch http://www.youtube.com/watch?v=T0fllNE1pQA

• Bad credibility pitch http://www.youtube.com/watch?v=BD1CbRwrCH0

• Faulty egg timer pitch http://www.youtube.com/watch?v=LBiUOw7rNps

•

• 2 women construction sexist pitch

• Water filter argumentative pitch http://www.youtube.com/watch?v=l60XHQwuoMo

• Reggae Sauce Levi Roots 1 min pitch http://www.youtube.com/watch?v=1jkGw5VIC-c

• Anti snore vest pitch Canadian http://www.youtube.com/watch?v=xoVM7tyoz4Q

• Several bad Pitches http://www.youtube.com/watch?v=VtC-v_aWyAI

• Green PC failure pitch http://www.youtube.com/watch?v=oNAvMtOrtlw

© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 18

Dragons Den You Tube Clips for Presentation

Contact Us Today

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