03 probst day 2_ecc 2012
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What are today’s mega-trends in industrial transformation and how to spot them
Vienna, 19 April 2012 Laurent Probst Erica Monfardini Laurent Frideres
www.pwc.com
PwC
Case study: Maritime and renewable energies (1/3) The emergence of a new technology
What are today’s mega-trends in industrial transformation and how to spot them
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19 April 2012
1990s
In a climate of increasing awareness of the global need for research and development in renewable energy, research begins on marine turbines to generate renewable energy from tidal streams OpenHydro is formed after negotiation of world rights to the Open-Centre technology • Design and manufacture of turbines for
deployment in tidal farms throughout the world's oceans
• Sale of turbines with turnkey installation and maintenance services providing developers with an end to end solution
Testing of the Open-Centre Turbine begins at the European Marine Energy Centre (EMEC) in Orkney, Scotland
2005
2006
PwC
Case study: Maritime and renewable energies (2/3) DCNS and the Port of Cherbourg
DCNS is a naval defence company based in France and one of Europe’s leading shipbuilders, a company involved in both traditional and new activities The Port of Cherbourg, highly dependent on the naval defence industry and the construction of nuclear submarines, enters a crisis after the end of the Cold War 1700 jobs are lost at the shipyard of Cherbourg
The reconversion of the port and the shipyard presents an ongoing challenge Attempts are made to identify new opportunities for the port and to diversify the local economy
What are today’s mega-trends in industrial transformation and how to spot them
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1700s
1900s
1990s
2000s
1996
PwC
Case study: Maritime and renewable energies (3/3) Development of a new industrial segment
What are today’s mega-trends in industrial transformation and how to spot them
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2011
2012
2018
DCNS acquires Sirehna, a specialist engineering company focused on the creation of key technologies for the naval, offshore and energy sectors DCNS buys an 11% stake in OpenHydro DCNS and OpenHydro win the Cleantech 2012 Award for the best investment in an innovative start-up by a major corporate group A pilot project with four turbines is underway off Paimpol-Bréhat in Brittany Planned start of operations of a new manufacturing plant for tidal turbines at Cherbourg Production of 100 turbines annually expected at the new facility in Cherbourg creating 2-300 new jobs
2012
Acquisition
Test case
New manufacturing
process
2007
2014
PwC
New emerging industries Characteristics
• Usually formed on the basis of a new product, service or idea and come into being when consumer needs change, new technologies replace older ones, or when new socio-economic conditions emerge
• Most often driven by key enabling technologies (KETs), new business models such as innovative service concepts, and by societal challenges that industry must address as a matter of survival
• Tend to be research and knowledge intensive industries, as their emergence and development usually results from applied creativity and disruptive innovation
• Typically nurture entrepreneurship and an innovative spirit
What are today’s mega-trends in industrial transformation and how to spot them
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PwC
New emerging industries Value chains are being reconfigured
• New emerging industries use some or part of the value chains of traditional industries
• They consist of either entirely new activity sectors or of restructured sectors that transform, evolve or merge into new industries
• Service innovation is a key factor in these transformations
• Traditional sectors undergo a reconfiguration into new emerging industries with transformations usually occurring at the design and engineering phases
• New emerging industries have some key technologies-based services in common, which include ICT, business services and engineering
What are today’s mega-trends in industrial transformation and how to spot them
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PwC
Production
Production
New emerging industries Value chains are being reconfigured
Traditional industry
What are today’s mega-trends in industrial transformation and how to spot them
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Emerging industry
Adapted Production
R&D Engineering Market
Market
Distribution
Production Distribution Market
R&D Engineering Production Distribution Market Market
PwC
Industrial transformations New paradigms requiring new policies
What are today’s mega-trends in industrial transformation and how to spot them
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New demands
Consumerism
Social change
Environmental
change
Markets Industry
New Models
Key Emerging Industries
Key Emerging Industries Internationalisation
and globalisation
of R&D
Explosion of global
R&D capacity
Emergence of the
knowledge –based
economy
R&D
Reorganisation
Traditional
industries
PwC
2 signals to identify Emerging Industries : Equity Investment and M&A
What are today’s mega-trends in industrial transformation and how to spot them
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PwC
Identifying and classifying emerging industries Our methodology
Focus on financial deals: mergers and acquisitions and equity investments
What are today’s mega-trends in industrial transformation and how to spot them
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19 April 2012
mergers & acquisitions
equity investments
mergers & acquisitions
Emerging
industry
Traditional
industry
Emerging
industry
Traditional
industry
Traditional
industry
New
industry &
technology Finance
mergers & acquisitions
PwC
What are today’s mega-trends in industrial transformation and how to spot them
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Key emerging
industry
Sectoral classification Candidate emerging
industries Key emerging industries
Agriculture
Manufacturing
Information &
communication
Financial
activities
Identifying and classifying emerging industries From sectors to key emerging industries
Candidate
emerging industry
Analysis
of cross-
sectoral
linkages
based on
M&A and
equity
data
Selection
of the most
active,
significant
and
relevant
emerging
industries
Database on M&A and equity investments
including over 10,000 deals
PwC
New emerging industries List of industries identified and numbers of deals
What are today’s mega-trends in industrial transformation and how to spot them
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Number of M&A deals Number of equity deals
Business and Management Services 1,526 3,633
Construction 2,472 5,694
Creative Industries 2,308 5,283
Eco Industries 1,452 4,517
Experience Industries 1,710 3,351
Finance 1,613 4,363
Food 1,165 2,030
ICT & Mobile Services 2,542 6,722
Maritime 1,196 2,821
Mobility 2,249 4,744
New Materials 768 2,727
Personalised Medicine 2,221 6,587
PwC
New industry configurations Identified based on financial transactions between firms
What are today’s mega-trends in industrial transformation and how to spot them
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Eco
industries
Publishing
Media
Maritime
Creative
industries
R&D in
Biotechnology
Transport
Recovery &
Recycling
Energy
New
Materials
Business
Services
ICT & Mobile
Services
Construction
Manufacturing
Civil
Engineering
PwC
Key emerging industries (KEI) Employment, turnover and value added
What are today’s mega-trends in industrial transformation and how to spot them
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Construction
Creative industries
Eco industries
Experience Industries*
Finance*
Food
Personalised Medicine*
ICT & Mobile Services
Management & Business services
Maritime
Mobility
New Materials
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
5.000
5 10 15 20 25 30 35
Tu
rno
ve
r (E
UR
mil
lio
n)
Employment (millions)
Value added (EUR million)
500 1,000 1,500
Source: Eurostat (2009)
* The figures significantly underestimate the
sizes of these industries due to partial data availability
PwC
Spatial distribution of activities Maritime
Employment (2010)
Figures aggregated at the NUTS 2 level from firm-level employment data
Data source: Amadeus - A database of comparable financial information for public and private companies across Europe containing comprehensive information on 19 million companies
What are today’s mega-trends in industrial transformation and how to spot them
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Number of employees (2010) in the maritime key emerging industry
< 2,500
2,500...5,000
5,000...7,500
7,500...10,000
10,000...15,000
15,000...20,000
20,000...30,000
30,000...40,000
40,000...50,000
> 50,000
PwC
Spatial distribution of activities Maritime
Change in employment
2006-2010
Figures aggregated at the NUTS 2 level from firm-level employment data
Data source: Amadeus - A database of comparable financial information for public and private companies across Europe containing comprehensive information on 19 million companies
What are today’s mega-trends in industrial transformation and how to spot them
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Change in employment (2006-10) in the maritime key emerging industry
< - 5,000
-5,000...-2,500
-2,500...-1,000
-1,000...0
0...1,000
1,000...2,500
2,500...5,000
5,000...10,000
10,000...15,000
> 15,000
PwC
Spatial distribution of activities New materials
Turnover (2010)
Figures aggregated at the NUTS 2 level from firm-level turnover data
Data source: Amadeus - A database of comparable financial information for public and private companies across Europe containing comprehensive information on 19 million companies
What are today’s mega-trends in industrial transformation and how to spot them
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19 April 2012
Turnover in million EUR (2010) in the new materials key emerging industry
< 250
250...500
500...750
750...1,000
1,000...2,500
2,500...5,000
5,000...7,500
7,500...10,000
10,000...20,000
> 20,000
PwC
Spatial distribution of activities New materials
Change in turnover
2006-2010
Figures aggregated at the NUTS 2 level from firm-level turnover data
Data source: Amadeus - A database of comparable financial information for public and private companies across Europe containing comprehensive information on 19 million companies
What are today’s mega-trends in industrial transformation and how to spot them
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19 April 2012
Change in turnover (2006-10) in million EUR in the new materials key emerging industry
< - 2,000
-2,000...-1,000
-1,000...-500
-500...-250
-250...0
0...250
250...500
500...1,000
1,000...2,000
> 2,000
PwC
Final remarks Relevance and significance
• Service innovation is key for the growth of these emerging industries
• Acquisitions from and between existing industries provide early signals of a new emerging industry
• Emerging industries represent a sizeable part of the economy and impact significantly on regional competitiveness and long-term industrial development
• Policy and regulatory frameworks need to be frequently reviewed and adapted to encourage and accelerate the growth of emerging industries
What are today’s mega-trends in industrial transformation and how to spot them
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Key Emerging Industries
Thank you for your attention!
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon
the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as
to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers S.à r.l., its
members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting,
or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2012 PricewaterhouseCoopers S.à r.l.. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers S.à r.l. Luxembourg which is a
member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
Contact details
© 2012 PricewaterhouseCoopers S.à r.l.. All rights reserved.
In this document, “PwC” refers to PricewaterhouseCoopers S.à r.l. Luxembourg which is a member firm of PricewaterhouseCoopers International
Limited, each member firm of which is a separate legal entity.
Laurent Probst laurent.probst@lu.pwc.com
Partner PwC
Erica Monfardini erica.monfardini@lu.pwc.com
Director PwC
Laurent Frideres laurent.frideres@lu.pwc.com
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