09 005 problem solving lateral thinking

lateral thinking -

problem solving

study success

see old things in new ways

lateral thinking

“vu ja de”

when you feel or act as if an experience is brand new

looking at the same thing as everybody else and thinking something different

war

bullet holes and airplanesdeciding where to put extra armourmarked where holes were in returning planes

holes that couldn’t be seen were the problem

what could the object in the bag be used for?

consider how this could relate to your own work - have a “vu ja de” moment daily

practice

what could the object in the bag be used for?

consider how this could relate to your own work - have a “vu ja de” moment daily

practice

increase variance in available knowledge

thinking in different ways

Capital one - credit cards

old ideas - $20 per year - 19.8 interest rate

new ideas - credit lines, mileage awards, design of cards/envelopes

2000 - 45,000 experiments

now - 30 million credit card accounts

Skyline

10 employees 1998

4,000 ideas230 became drawings/prototypes12 sold1/3 of 1% of total ideas5% of ideas thought to have potential

“you can’t get good ideas without having a lot of dumb, lousy and crazy ones - nobody is good at guessing what is a waste of time” MD

as a group write down new ideas around the issue of...

later look at your days work and write down as many ideas around what you are working on - to use for another day

practice

as a group write down new ideas around the issue of...

later look at your days work and write down as many ideas around what you are working on - to use for another day

practice

innovation

finding new uses for old ideas

silkscreen sandwiches

M&S moved into sandwich makingspreading butter - time consumingvisit to silk screen factory silk screen butter

list some examples of things you have been involved in today that are innovative

consider the last time you innovated something

practice

list some examples of things you have been involved in today that are innovative

consider the last time you innovated something

practice

break from the past

rethinking

t bags

square since 1951market research in 1985 by Lyons showed a preference for round when introduced in 1990 Tetleys share rose by 15% to 20%pyramid introduced by PG Tips in 1996 sales eclipsed Tetleys

groups - re think……..

later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.

practice

groups - re think……..

later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.

practice

bringing old ideas to people who have never seen them before

gather knowledge from diverse sources and then

finding out how it might be put to new uses

as a group what knowledge have you gathered from your research that could be rethought or recontextualised?

consider how this thinking might inform your practice.

practice

as a group what knowledge have you gathered from your research that could be rethought or recontextualised?

consider how this thinking might inform your practice.

practice

inventing new combinations of existing ideas

hybridsteam engine + boat = steam

boat

as a group make up hybrids.

consider in your own work how you might bring things together to make new

practice

as a group make up hybrids.

consider in your own work how you might bring things together to make new

practice

finally

threshold concept

The question is not what you look at, but what you see.

Henry David Thoreau

I realised that my competition was paper, not computers.

Jeff Hawkins, describing the key insight that led his team

to design the PalmPilot

write down an example of a breakthrough moment.

this is something that you could consider in your reflective journal - daily, weekly, unit, semester

practice

write down an example of a breakthrough moment.

this is something that you could consider in your reflective journal - daily, weekly, unit, semester

practice