090827 information society future of and digital media trends

Begin

http://www.linkedin.com/in/petterw

Who is Petter?

August 2009 | petterw@kenandi.com | www.twitter.com/petterw

Information Society

My foot print

informationarchitects.jp

http://www.last.fm/user/petterww

http://www.flickr.com/petterw/

http://www.linkedin.com/in/petterw

Your footprint?

Go together in groups of 5 and draw together your shared online footprint. What are the main sites you visit or read? Where have you got a profile? What online tools do you use?

The future is already here - it is just unevenly distributed

William Gibson

Technology vs. Social behaviour

Technology vs. Social

Web 2.0

??

Web 1.0Web 2.0

Web 2.0

New type of services

• The Cloud

• Filters

• Data portability

• Intelligent web

• Augmented reality

Technology Social

• Availability

• Sharing

• Trust

• Beta culture

• Profile

• Honest

Tech: The Cloud

Soc: Availability

Soc: Availability

Soc: Availability – emergent powers

Tech: Filters – information overload

Tech: Filters

Mass media

Blogs

Micro blogs

Tech: Filters – destination to flow

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

Soc: Sharing

93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

95. We are waking up and linking to each other. We are watching. But we are not waiting.

Soc: Sharing – Cluetrain.com

Alain Bechellier - tinyurl.com/af34w4

Soc: Sharing – I share therefore I am

Soc: Sharing – I share therefore I am

Soc: Trust

Sharing + Filters : Attention Economy

Sharing + Filters : Reputation as currency

Marketing goes from a cost, to an investment in advocacy

Sharing + Filters : Attention Economy

Sharing + Filters : Reputation as currency

Marketing goes from a cost, to an investment in advocacy

Top 10 ways to earn attention?

Soc: Profile

Social Entertainment

Soc: Profile – value of virtual

Soc: Profile – personalisation

Soc: Profile

Tech: Data portability

Soc: Beta culture

Soc: Beta culture, make it yourself

Soc: Beta culture, hack it

Soc: Beta culture, constant change

Coca-Cola Freestyle

How would you improve the freestyle offering if it was connected to the Internet? Video

It’s not advertisers who build brands anymore, the audience do.

Tech: Intelligent web

Tech: Intelligent web – Mashups

Tech: Intelligent web – APIs

Tech: Intelligent web

Tech: Augmented reality

Tech: Augmented reality

Tech: Augmented reality

Tech: Augmented reality

Soc: Honest

• The Cloud

• Filters

• Data portability

• Intelligent web

• Augmented reality

• Technology • Social

• Availability

• Sharing

• Trust

• Beta culture

• Profile

• Honest

1. The cloud

2. Feeding the cloud

3. The cloud becomes us

4. The cloud gains awareness

4 emerging trends

Microsoft Labs vision 2019

Paradigm shift

Keep on trucking

petterw@kenandi.com