1. 2 3 your presenters: david strom penny c. sansevieri bob baker

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Your Presenters:

David StromPenny C.

SansevieriBob Baker

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Our goals for today

•Understand how social networks and blogs can work together to sell more books•How to get started using these tools and what you can do yourself•How to create conversations with your readers•Why you should think about podcastsand videos, too!

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We assume you already know how

to:•Get your own domain for you and your books•Put together a basic Web page to promote yourself•Setup a blog using Wordpress etc.•Setup an email address and list server•How to use a browser & email software

Get exposure on other people's blogs

& podcasts

There are thousands of specialized blogs &

podcasts where you can get exposure

Search for targetedblogs using:

Technorati.comBlogSearch.google.

comIceRocket.com

Search for targeted podcasts using:

iTunesPodcastDirectory.co

mPodcast.net

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The art of leaving commentson other people’s blogs &

podcasts

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Do you Twitter? Do you Twitter? Twitter is a powerful

micro-blogging platform

Twitter is the new email: let people know what you’re doing

Use Twitter as a promotional tool

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How to Use TwitterHow to Use Twitter

Teach stuff.Showcase your book.Widen your network.

Keep the buzz going whenyou’re on the move.

Market yourself.

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How Not to Use How Not to Use TwitterTwitter

Think before you Tweet

Please don’t tell me whenyou’re washing your cat

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The New Rules of The New Rules of Press Release Press Release

WritingWritingHyperlinks are key:links to your site are crucial

Keywords are a must: stay away from “root” keywords. Instead, find keywords that are important to your

reader/consumerWrite releases often.

Don’t wait for a big event.

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The Golden RuleThe Golden Ruleof Press Releasesof Press ReleasesPress releases are a way of communicating with your

reader/consumer, NOT the media. Marketing is a conversation:

once your marketing stops, sodoes your conversation.

Conversations evaporate.

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The Art of KeywordsThe Art of Keywordsin Your Releasein Your Release

Use words that will appeal to your consumer.

Use these words in the headline and first 50 words of your release.

Keep your release to no morethan 600 words.

Have 1, possibly 2 links back to your site.Use keywords for hyperlinking.

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Questions?David Strom, david@strom.com,(310) 857-6867, strominator.com

Penny C. Sansevieri, (858) 560-0121

penny@amarketingexpert.com

Bob Baker, bob@thebuzzfactor.com(314) 963-5296, fulltimeauthor.com