1 digital tv transition in the united states alexander roytblat international bureau federal...
Post on 15-Jan-2016
218 Views
Preview:
TRANSCRIPT
1
Digital TV Transitionin the United States
Alexander RoytblatInternational Bureau
Federal Communications Commission
2012 Latin American Spectrum ConferenceMexico City, Mexico
October 25, 2012
2
Digital TV SpectrumDigital TV Spectrum 700 MHz
108 MHz of UHF spectrum reclaimed in the 700 MHz band (698-806 MHz CH52-69)
74 MHz commercial use (assigned by auction) 34 MHz public safety (no auction)
600 MHz Central goal: repurposing the maximum amount of UHF
band spectrum for flexible licensed and unlicensed use
Expect a healthy, diverse broadcast television service following the auction
700 MHz
4
700 MHz Auction Results 700 MHz Auction Results
Revenue Net auction proceeds were $19.6 billion 2008 700 MHz auction (Auction 73) yielded $1.287/MHz-
pop
Timing Auction completed prior to the analog switch-off date
Auction winners include: Major operators (Verizon, AT&T); Wireless broadband, mobile TV
5
Expenditures on the TransitionExpenditures on the Transition FCC spent nearly $129.5 million on outreach activities to educate
consumers about the DTV transition
The U.S. Department of Commerce National Telecommunications and Information Administration (NTIA) spent almost $1.4 billion on the coupon program subsidizing the purchase of digital-to-analog converters. 35 million coupons redeemed 2,000 retailers in 30,000 locations Program was discontinued less than 2 months after transition
6
Expenditures on the Transition (2)Expenditures on the Transition (2)
The TV broadcasters spent $1.2 billion on their own outreach activities, including on-air announcements, consumer publications, and public appearances.
As a whole, broadcasters spent approximately $10 billion for the technical changes needed to transition to digital broadcasting Individually, TV stations spent $1 to 2 million for
construction of new digital transmission and broadcasting facilities, including equipment and studios for high definition production
BA CBAEDC
C
746 768 798 806769 775757 776758 799787
710 746716 722 728698 740734704
Ch 54 Ch 55 Ch 56 Ch 57Ch 52 Ch 59Ch 58Ch 53
Ch 61 Ch 62 Ch 64 Ch 65 Ch 66 Ch 67Ch 60 Ch 69Ch 68Ch 63
PSNB C PSNB
805788
DTV
800 MHz
Lower 700 MHz Band
Upper 700 MHz Band
First Net License
PSBB PSBB PSNB
746 752 758 764 770 776 782 788 794 800 806
700 MHz Band Plan2012 update
700 MHz Band Plan2012 update
8
700 MHz DTV Transition Building Blocks700 MHz DTV Transition Building Blocks Broadcaster Buildout
Over-the-air broadcasting U.S. had 1,800 full power analog television stations pre-transition Fewer than 10 stations did not transition and ceased broadcasting Major U.S. local markets have 15-25 local television stations
Pay Television Almost 90% of U.S. television households subscribe to a pay service, either cable or satellite Even in pay households, some TV sets rely on over-the-air reception
Satellite and cable transitioned voluntarily to digital Digital, HD pay programming competes with broadcast programming
Consumer Equipment DTV tuner requirement for receivers Government subsidy for converter boxes
Consumer Outreach Cross-Border Coordination
9
Lessons LearnedLessons Learned Setting a hard date for switch-off is important, but be flexible to change
switch-off date if not ready Consistent message is important Early transition for a few markets “Soft tests”
Coordinate across all stations in a market Combine with a local “call-in” center
Pay attention to receiving antennas Low VHF (channels 2-6) subject to reception problems (more than
anticipated) “Night light” service after switch-off date
600 MHz
11
Next Step – 600 MHzNext Step – 600 MHz
September 2012 - FCC voted on a Notice of Proposed Rulemaking (NPRM)
771,000 New Jobs by 2015*
Mobile Data Explosion
300m active cellphones
Smartphones:35x more data
than traditional cellphones
35x increase inmobile broadband
traffic by 2015
Without additional spectrum:
expect delays,more dropped
calls & slower
downloads
Job Creation
Tablets:121x more data
thantraditional cellphones
12
600 MHz Transition600 MHz TransitionThree major components of 600 MHz transition: “Reverse Auction” -- broadcast television
licensees submit bids to voluntarily relinquish spectrum usage rights in exchange for payments;
“Repacking” -- rearrange broadcast television bands in order to free up a portion of UHF band for other uses; and
“Forward Auction” -- auction initial licenses for flexible use of the newly available spectrum.
13
Proposed 600 MHz Band Plan
•Amount of spectrum available is auction-dependent/currently unknown: “X cleared” (downlink) and “Y cleared” (uplink)•600 MHz Uplink located at channel 51 (698 MHz) and expands downward •600 MHz Downlink located at channel 36 (608 MHz) and expands downward •5 megahertz blocks proposed, paired wherever possible•Proposes 6 megahertz guard bands (GB), available for unlicensed use
LMR700 MHz
Uplink600 MHz Downlink
TV Channels 14 to N=(36-X/6)
608 698614470
TV Channels38 to
M=(51-Y/6)
600 MHz Uplink
37
Gua
rd Band
Gua
rd Band
608-X 698-Y
Y clearedX cleared
14
Other Services and Unlicensed Use
• Seeks comment on existing secondary services
• Significant opportunities for unlicensed use
◦ Remaining white spaces in repacked TV bands
° First consistent nationwide availability of low-band unlicensed spectrum
15
International Regulatory Aspects• Flexibility, flexibility, flexibility….
• No more “easy” spectrum but demand is growing
• Current international radio regulations do not provide adequate flexibility for countries in the Americas (i.e., Region 2) to recognize national priorities in 470-698 MHz band
• Allow each country to decide on the use of 470-698 MHz based on its national priorities
• Solution: At WRC-15 concerning 470-698 MHz band:
• keep broadcasting allocation • allocate to Mobile Service/IMT• Region 3 approach
16
DISCLAIMER
Opinions expressed in this presentation are those of Opinions expressed in this presentation are those of the speaker and do not necessarily represent the views the speaker and do not necessarily represent the views of the FCC or any other member of its staffof the FCC or any other member of its staff
17
THANK YOU!
Alexander RoytblatAlexander RoytblatAlexander.Roytblat@fcc.gov
tel: +1-202-418-7501tel: +1-202-418-7501
18
Additional Information on 700 MHz Digital TV Transition
19
700 MHz Broadcaster Buildout700 MHz Broadcaster Buildout
Timeline for stations to construct their digital transmission facilities: Affiliates of top 4 commercial networks (ABC, CBS, Fox,
and NBC) in top 30 markets in 1999
All other commercial stations by May 2002
All noncommercial stations (400 of the 1800 total full power stations) by May 2003
20
700 MHz Consumer Equipment700 MHz Consumer Equipment FCC required manufacturers to include the Advanced
Television Systems Committee (“ATSC”) tuner in television sets
Requirement phased-in: Sets ~90 cm and above – 50% by July 2004; 100% by July 2005 Set ~60-90 cm – 50% by July 2005; 100% by March 2006 All sets and TV devices – 100% by March 2007
Labeling: Consumer Alert required for all analog-only TV equipment as of May 2007
21
Cable/Satellite Cable/Satellite Satellite and cable transitioned voluntarily to digital
Satellite is digital only; most cable systems offer analog and digital packages
Cable and satellite operators are both subject to signal carriage requirements Cable systems are required to carry all local stations in every
market Satellite (DBS) operators are required to carry all local stations if
they choose to carry any local stations in a market (“carry-one, carry-all”).
Neither cable nor satellite operators are required to carry multicast sub-channels
22
700 MHz Consumer Outreach700 MHz Consumer Outreach
Outreach efforts began in 2007 Focused on consumers likely to need the most help.
Targeted all TV viewers.Focused on those who rely on over-the-air
(terrestrial) broadcasting and do not subscribe to a pay service
Also concentrated on reaching and helping senior citizens, minorities, non-English speakers, those with disabilities, low income consumers, and those living in rural areas or on tribal lands
23
700 MHz Consumer Outreach (2)700 MHz Consumer Outreach (2)
Used FCC’s existing toll-free call center, 1-888-CALL-FCC.
Created a DTV website, www.dtv.gov. Website contained publications, frequently asked
questions, explanatory charts for installing converter boxes, troubleshooting guides, antenna information and mapping tools.
All publications were available in English and Spanish. Key publications were translated into 29 languages.
24
700 MHz Consumer Outreach (3)700 MHz Consumer Outreach (3) Trained a team of 200 Commission staff who traveled throughout
the country Team members provided direct outreach to consumers and developed
partnerships with local governmental agencies and non-governmental organizations
Established national partnerships with: Government agencies (e.g., the National Telecommunications and
Information Administration) Industry groups representing broadcasters, cable operators, television
manufacturers, and retailers National consumer groups
25
700 MHz Consumer Outreach (4)700 MHz Consumer Outreach (4)
FCC contracted with businesses for in-home installation services and walk-in help centers throughout the country.
Required outreach efforts by industry Broadcasters: Public Service Announcements, Walk-in
Help Centers Pay Television Operators: Monthly Notices in Customer
Billing Statements
26
700 MHz Cross-Border Coordination700 MHz Cross-Border Coordination
Shared border with Canada and Mexico Two key documents governed the U.S. transition:
1998 U.S.-Mexico DTV Memorandum of Understanding 2000 Letter of Understanding between the FCC and
Industry Canada Work continues New agreements also necessary for “Digital
Dividend” Engage neighbors early in process
27
700 MHz Analog Switch-Off700 MHz Analog Switch-Off Prior to the DTV Act of 2005, the “soft” deadline for the
transition was December 31, 2006
Congressional DTV Act of 2005 (enacted in 2006) Established February 17, 2009 as the “hard” deadline for all full
power television stations to terminate analog broadcasting Also required all full power stations to vacate channels 52-69
(698-794 MHz) by that date Created the DTV converter box coupon subsidy program
Every U.S. household entitled to up to two coupons, each worth $40 towards the purchase of a digital-to-analog converter
In January 2009, Congress extended the hard deadline from February 17 to June 12, 2009
top related