1 - vanpatten how i learned€¦ · liz van patten • worldwide conference on qualitative research...
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HOW ILEARNEDTOSTOPWORRYINGANDLOVEONLINEQUAL
DR
DIGITALOR:
Liz Van Patten • Worldwide Conference on Qualitative Research • Rome • 27 April2012
… a doomsday shroud willencircle the earth for 93 years
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What I feared
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I’m not a techie … or a typist
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It’s too lifeless
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What about the non-verbals?
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It’s going to be a tough sell
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What I learned
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Hey! They made it easy to do!
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Easier to reach some targets
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Anonymity fosters openness
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Group dynamic changes
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There’s no time limit
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People enjoy it
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Distance disappears
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Fewer moderator distractions
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Productive use of client time
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How do you know therespondents are legit?
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How do you know people aretelling the truth?
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Less scary than you thinkPractical advantagesOpen, engaged
respondents
21Liz Van Patten • Lvanpatten@aol.com • New York • 631.283.7842
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