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WiROI™ the leading 4G business case planning and simulation tool for next generation service providers

ModelingConnected Public Venues

What is WiROI™ Venue WiROI Venue is a technology-neutral modeling tool that

enables operators and venue owners to simulate and analyze in-depth, the business case, total cost of ownership, and network configuration plan for an in-venue wireless network

Models Wi-Fi, 3G/4G, DAS technologies

Flexible, scalable and customizable to model: Stadiums, Arenas, Raceways, Convention Centers, University

Campuses, Airports, Transportation Stations, Hospitals and other large public venues with high density of mobile data users

© Copyright Wireless 20/20, LLC. – All rights reserved

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…4G Modeling Tool for Venues…

Why WiROI™?

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WiROI™ allows interactive scenario simulation at the strategic planning level

WiROI™ visualizes the interdependency each of the major areas has on the business case

WiROI™ will drive consensus horizontally in an organization and align internal and external expectations

© Copyright Wireless 20/20, LLC. – All rights reserved

…plan with the customer experience in the center…

WiROI™ Advantage Simulate financial, commercial and technical assumptions

and impacts in real time based on over 100 variables Use DAS, WiFi and Small Cells? Spectrum A, B or Mix? Vendor A, B or Mix? (using commercial performance data) Test revenue scenarios Copper, Fiber, Microwave or mixed Backhaul Configure data consumption and usage assumptions Seating, Indoor and outdoor coverage Device mix, mobile versus fixed Data only or VAS? Help you Visualize and do scenario planning

Rapid Technology and Usage Changes Creates Need for Ability To Scenario Plan Multiple Business Models and Their ROI Impacts

…the path to 4G is at a cross roads…

© Copyright Wireless 20/20, LLC. – All rights reserved

Comprehensive Operator Business Case Analysis

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Executed in 2 weeks by Wireless 20/20

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…on-site support throughout the engagement…

Assumptions provided in 1 weeks by Client

Engagement Deliverables Business Case Summary (In PDF Format, in $US) Including:

Detailed Summary of Assumptions Coverage and Capacity Planning Tradeoffs of using different technologies such as DAS, Small Cells and

WiFI Analysis of Data Usage and Penetration Projections Financial Statement – 10 year Revenue Projections and Analysis of Value Added Services Capital Expenditures (Access Network, Core Network, Backhaul

Network) Operating Expenses (by category and detailed breakdown) Operating Metrics (30 different metrics) Valuation Summary (NPV and IRR figures)

Custom WiROI™ Tool GUI (In Shockwave file format) for one market Sensitivity analysis and optimization

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…investment grade output for board & investors…

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

8 …WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

Coverage and Capacity Modeling Separate Coverage and Capacity Modeling for

Seating Areas , Indoor Areas Outdoor Areas

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…WiROI™ Model for Baseball Fields …

© Copyright Wireless 20/20, LLC. – All rights reserved

Who Benefits from a Connected Venue Benefits for fans

Benefits for the league Benefits for the service providers Benefits for the sponsors

The WiROI Tool Quantifies these benefits in an easy to use, visual manner

Flexible Revenue Model from Free to various user defined SLAs

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…WiROI™ Model for Raceways …

© Copyright Wireless 20/20, LLC. – All rights reserved

Stadiums Arenas Model from Arenas, Airport Terminals Raceways, University Campuses, Hospitals Subway Stations Shopping Malls Theme Parks Any Large Public

Venues

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…the WiROI™ Venue Tool GUI

© Copyright Wireless 20/20, LLC. – All rights reserved

WiROI™ Venue Tool Screen Shots

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…WiROI™ Venue Assumptions …

© Copyright Wireless 20/20, LLC. – All rights reserved

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…WiROI™ Venue Assumptions …

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

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…live demo of the WiROI™ GUI…

© Copyright Wireless 20/20, LLC. – All rights reserved

Thank You!Haig Sarkissian, New York, USA +1 408 884-1561 haig@wireless2020.com Magnus Johansson, Lima, Perumagnus@wireless2020.comRandall Schwartz , San Francisco, USA +1 650 490-3090 randall@wireless2020.comMark Rice, Dallas, USAmark@wireless2020.comRiad Hartani, Dubai, UAEriad@wireless2020.com

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© Copyright Wireless 20/20, LLC. – All rights reserved

Who We Are Consulting group focused on the emerging broadband wireless market – 3G, 4G, LTE, Wi-Fi Expertise in Broadband technology, technical-financial Modeling and custom market research

Investment grade Business case development RFP/RFQ development, administration and response analysis Vendor evaluation and selection Technology evaluation and selection Spectrum auction strategy Go to market strategy Investor presentations & due diligence

Targeting the “Broadband Wireless Ecosystem” Component Vendors, Equipment Vendors, Service Providers, Regulators and investors

Industry leader with over 60 Wireless Business Cases and network deployment plans developed around the world North America, South America, China, Europe, Africa, Middle East

Utilizes proprietary Tools to model broadband wireless networks, identifying the impact on ROI

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…industry leaders in business case simulation…

© Copyright Wireless 20/20, LLC. – All rights reserved

RandallHaig MagnusRiad

Principal Consultants

Mark

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