10 lessons from my entrepreneurial journey by tony crisp

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10 Lessons learned on my entrepreneurial journey@TonyCrisp

31st Annual Randy B. Lewis, All-U Leadership Conference Workshop 3:30pm – 4:30pm, Oct. 11 2014,

University of California, Irvine, Student Center

Phi Alpha, Inc. Copyright ©2014 All Rights Reserved Tony Crisp

TextMILLENNIALSMILLENNIALS

Life.

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71%“I QUIT”

Who has thought about being an entrepreneur?

What is an Entrepreneur?

One who organizes, manages, andassumes the risks of a business.

- Webster

One who undertakes a new venture, is an intermediary between the money and

labor, and is responsible for the outcome.

- Wikipedia

“One who overcomes the impossiblewith a clear idea on how to innovate products

to create opportunity andchange peoples lives to make a better world.”

- Grasshopper

Thankyou!

VISUALIZE THE THANK YOU.

The most liberating and exciting truth about entrepreneurship:

1. Do something you love

1. Do something you love

2. Add value to others

1. Do something you love

2. Add value to others

3. Be happy

95% FAIL

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whitehouse.gov/StartupAmerica

Zot! Zot! Zot!

T.G.I.M.

Start with these questions.

What do you love to do?

Can you add value to the life of others?

Yes, a few people.

Small business

Thankyou!

Yes, a lot of people.

Thankyou!

Change the world.

GOTTA GIVE, TO GET

GOTTA GIVE, TO GET

Let’s see.

Mark Zuckerberg

Coding

Yes, a lot of people.

Thankyou!

Elon Musk

Extreme

Yes, a lot of people.

Thankyou!

THERE IS NO WORK OR PLAY, ONLY LIVING.

Today I will cover...

Who I am.

Who I am.

What I do.

Who I am.

What I do.

Lessons learned.

Who is Tony Crisp?

UCI

Design

Art

Music

Surf

VideoGames

Risk

...and accept consequences.

Ideas

Gadgets

Explore

My journey.

Serial entrepreneur

12

HackeySack™

I made custom foot-bags for friends at school

I made custom foot-bags for friends at school

14

BMX

Family built first BMX track

16

FREESTYLE

Created a team andperformed at events

18

GRAFFITI

But, got accepted to UC Irvine

Graduated in Bio and took the MCAT.

“Take a year off. Travel the world.”

DON’T LISTEN TO YOUR PARENTS.

LESSON

Albert Matias Clint Webb

“Let’s start a business”

Art and design services

Build the spirit, not just a logo.

1000 sq ft mural, San Francisco

Ryuji “GEORGE” Takano

Ryuji “GEORGE” Takano

SURF

Paint surf mural for MTV

Largest longboard manufacturer in the world

Bill Stewart

OC Weekly, voted Best Fashion Designer

The Asian financial crisis was a period of financial crisis that gripped much of Asia beginning in July 1997, and raised fears of a worldwide economic meltdown due

to financial contagion.- Wikipedia

RISK

IT’S ALL ON YOU

LESSON

Beyond your control

YOU GOTTA BELIEVE

LESSON

I was here.

BELIEVE?

DON’T GIVE UP

Eric Bohren, MBA

Young business consultant

BRANDS

Japan -> OC

Japan -> OCProduct -> Service

Japan -> OCProduct -> Service

Apparel -> Web

Alan Yeung

“I BELIEVE.”

STAY IN SCHOOL.

LESSON

Steve JobsBill Gates

Mark ZuckerbergP. Diddy

Steve JobsBill Gates

Mark ZuckerbergP. Diddy

Zubin Gidwani, MBA

EBITDA? EBIT...duh?!?

Mini-MBA for Entrepreneurs

THE MAIN THING IS TO KEEP THE MAIN THING, THE MAIN

THING.

LESSON

THE MAIN THING IS TO KEEP THE MAIN THING, THE MAIN

THING.(the F-word)

LESSON

So what do I do now?

Founder & CEO

I work with some of the best...

Brand Strategists,

Brand Strategists,Account Managers

Table of contents

Executive Summary♣What is XFX?♣Market factors♣Strategy for success♣The roadmapI. Introduction♣What is a brand?♣How to use your brand manual♣Brand Strategy: Why now?II. XFX Brand Basics♣What is XFX♣The XFX Brand Name♣Pronunciation♣What’s in the name♣XFX Internet AddressIII. XFX Target Gamer♣Typical user profileIV. Market Dynamics♣Market Factors ♣Marketing Strategy♣SWOT analysisV. Brand Platform Defined♣Definition♣Goals of the Brand Platform♣Assumptions and acknowledgements♣Guiding business principalsVI. XFX Brand Platform♣Positioning Statement♣Brand Vision♣Brand Mission♣Brand Essence♣Brand Promise♣Core Attributes♣Sustainable points of difference♣Rational and emotional brand benefitsVII. XFX Brand Identity♣Persona♣Mantra♣Values♣Elevator Pitch♣Logo♣Symbol♣Positioning line♣Tag lineVIII. XFX Packaging

IX. XFX Brand Touchpoints

X. Managing the XFX brand

Brand Strategists,Account ManagersCreative Directors

Brand Strategists,Account ManagersCreative Directors

Copywriters

Brand Strategists,Account ManagersCreative Directors

CopywritersIndustrial Designers

Brand Strategists,Account ManagersCreative Directors

CopywritersIndustrial DesignersGraphic Designers

Brand Strategists,Account ManagersCreative Directors

CopywritersIndustrial DesignersGraphic Designers

Photographers

Brand Strategists,Account ManagersCreative Directors

CopywritersIndustrial DesignersGraphic Designers

PhotographersVideographers

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and an occasional mascot :)

Hi, I’m Lexy <3

Main thing = ?

Main thing = Passion

Build tech product brands

How does this happen?

Video cards

Hardcore video gamers

...or wannabe hardcore.

Copyright©2011 CRISP brand agency, All rights reserved

Extreme PC Garage Reach the Mavens of the gaming community

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Play Hard Gamers are athletes too. We take gaming seriously.

Copyright©2011 CRISP brand agency, All rights reserved

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Fatal1ty + CGS Choice of the number one gamer in the world.

NET

EXPECT CHANGE

LESSON

Around the World in 14 days.

FEEL THE PAIN

LESSON

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“I love AViiQ!” -Whoopi

BUY REAL ESTATE

LESSON

$6,788.17 per minute

Last question.

EXPERIENCE BLACK ROCK CITY

LESSON

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QUIZHow many lesson’s were in my talk?

#13. UNDER PROMISE, OVER DELIVER

LESSON

@tonycrisp

You can do it!

Thankyou!