10 mobile game design & monetization trends into 2017
Post on 12-Apr-2017
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Playing for Keeps
10 Trends in Game Design & Monetization
Simon NewsteadGame Designer, CEO
About Frenzoo● Hong Kong studio● 3D lifestyle games● 30 million downloads● Profitable & growing
1/ Money for nothing...● Rise of idle tap games● Remind you of anything? ● Low barrier “gameplay” & light meta strategy
Adventure Capitalist Tap Titans Tap Tap Trillionaire
2/ Won’t you play for me?● Auto-play is increasingly important ● Grinding with less “grind”● Opportunity for monetization & strategy… ● Parallels to classic pc games
Game of Dice Pokemon ComastersSummoners War
3/ Feed the fame monster... ● eSports on mobile is breaking out● Games as spectator sport, as TMZ● How to recreate the Instagram like / reply
engagement model?
Clash Royale Gods of Olympus
4/ The computers take over…● Adaptive pricing is a reality● Challenge is in balancing● We’ll see an evolution from none -> manual ->
A/B test -> machine learning / AI
Zynga / Natural Motion GLUZeptolab
5/ I got what you need...● Deeper linking of live-ops & monetization● Content & increasingly gameplay
Star Wars Galaxy of Heroes
6/ Bring it back!● Classic / genres being adapted to mobile● If you don’t someone else will
Supertribes Robocide Lifeline
7/ We need to go… deeper ● Layer gameplay from minutes to multi-years● Community is enabler…
...AND the result
Heroes Charge
Credit - Tony Sala
8/ Gift You Tomorrow!● Subscription models are more accepted● Increasing retention is the key
Clash of KingsMarvel Future Fight
9/ Give them what they want ● Earlier and faster player input● Save time and increase monetization
10/ Life beyond RPG? ● New lifestyle genre
○ Make friends, entertain, flirt, tell stories, compete, gossip, help, console, trick, honor, express self, create...
Thanks!
It’s a great time for mobile games!
simon@frenzoo.comiteratingfun.com
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