10 tips on social media markeitng - how to engage your audience

10 TIPS ON SOCIAL MEDIA MARKETINGHow to Engage Your Audience

ONCE UPON A TIME.

10 TIPS ON HOW TOENGAGE YOUR AUDIENCE

SOCIAL MEDIAIS JUST MEDIA.

SHARING IS CARING.

1. KNOW YOUR AUDIENCE

HOW TO SURVEY.

• Surveymonkey.com• Constant Contact• Facebook Polling

2. FIND OUT WHERE THEY ARE.

HOW TO RESEARCH.

• 1. Competitor Websites• 2. Google search blogs, forums• 3. Like and follow the convo

3. LISTEN.

HOW TO LISTEN.

• Feedly• Facebook Analytics• Google Alerts• Hootsuite, Tweetdeck

4. FIND THE BUZZ.

• Getting the most buzz• Gathering responses• Causing controversy• Being the most useful

HOW TO FIND THE BUZZ.

• Hashtags• Google trends• Twitter Trending• Industry pubs

YOU’VE BUILT ASTRONG FOUNDATION

• Who they are• Where they are• What they’re talking about

5. DIVE IN.

SOCIAL PLATFORM CHOICE

6. HAVE CONVERSATIONS.

HOW TO STIMULATE CONVERSATION

• Ask questions. Limit yes/no questions.• Solve problems• Comment on blogs and forums.• Create valuable, eye-catching content.• Respond to posts• Answer questions

USE MORE THAN WORDS.USE MEDIA.

7. ENHANCE IMAGES/PHOTOS

HOW TO ENHANCE VISUALS

•LinkedIn•Facebook Image Descriptions•Instagram•Wordswag, Diptic, Instacollage

8. CREATE VIDEO

HOW TO CREATE VIDEOS

• Animoto• Flipagram• Videohance• YouTube• Vimeo• Embedding

PHOTOS AND VIDEO CAN BUILD TEAMS

9. 6 PHOTOS YOUR BUSINESS NEEDS

• Product/Service• Celebrations/Event• Behind the Scenes• Staff/Team• Business Location• Before/After

10. MONITOR WITH ANALYTICS

HOW TO MONITOR

• Facebook Insights• Hootsuite• Google Analytics• Klout

UNDERSTAND YOUR AUDIENCE.

1.Survey2.Research3.Listen4.Buzz5. Social Platforms

6. Stimulate Convo7. Enhance Images

8. Create Video9. 6 Photos10. Analytics

ENGAGE YOUR AUDIENCE.

Questions?Call us at (973) 686-9393 x203 orE-mail me at vickie@exhibitCraftNJ.com

ExhibitCraft22 Riverview DriveWayne, NJ 07470

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Contact Info

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vickie@exhibitcraftnj.com

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@exhibitcraft, @vickiesic

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