10 worst pieces of business advice
Post on 15-Jul-2015
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Susan Trivers’
Alternatives
Generate
Exceptional
Business Growth
For Your Company
I’ve been hurt by bad advice and profited from
great advice
Name recognition doesn’t guarantee good
advice
Brand power doesn’t make them right
I’m sharing ALTERNATIVES that work
www.susantrivers.com
Best practices:
Institutionalize the past
Blind you to seeing the future clearly
Assume every situation should be addressed
in the same way
Alternative: Customized approaches are the
ONLY way to generate the highest quality
results
Limited reading means you:
Miss developments with broad implications
Fail to discover new applications and
markets for your offerings
Indicate a lazy mind
Alternative: read widely-business, news,
politics, world affairs-to develop your
innovation skills
No risk = no growth
If you only offer what you’ve always offered, you will only sell what you’ve always sold, and eventually you’ll be out of business.
Alternative: Take prudent risk every year
Simply wrong and wasteful!
Alternative: The best innovations and
improvements will come from what is INSIDE
your box
Your expertise
Knowledge of your customers & clients
Your reputation and brand
Adapted for business, this makes no sense
Showing up doesn’t guarantee action or
results
No skills & knowledge gets you nowhere
Demonstrates profound lack of respect for
others.
Alternative: Prepare effectively. When
you’re 80% ready, GO! (Alan Weiss)
I don’t buy this! Plans:
Blind you to both obstacles and opportunities
Become a ceiling where you stop
Increase risk aversion; decrease potential for higher returns
Alternative: Articulate your objectives and work towards them while remaining
responsive to changes in the environment.
In fact “strategic planning” simply sets a new goal based on current numbers. It does not help you design your ideal future state
Alternative: begin with correct definitions:
Strategy states what your offer is and who it is marketed to
Planning guides your operations (How)
Spend 1 day/year articulating your driving force, one week creating operating plans,
and the rest of the year on execution.
Anyone who promotes this is a charlatan.
Limited experiment by Mehrabian is not applicable to any business situation
Alternative: Invest in your language skills
Language is: •persuasive, • influential
• informative • inspirational • analytical
• historical • imaginative • evocative and much more.
USE Language!
Charging by hour is:
Unethical (client benefits from speed, you benefit from sloth)
Incorrectly imputes intrinsic value to time. (This is true only for very routinized work)
Makes you a commodity subject to price competition
Alternative: Think and speak only about outcomes—Value–and charge
commensurate with the value you provide.
When you discount or do “Free” you never
get back what you gave up.
You train buyers to wait for discounts, either
yours or your competitors.
As soon as you end the discount or charge,
your buyers will look elsewhere
Alternative: Always, always deliver high
value and the fair (full) price will be easy
to sell.
Susan Trivers has applied every alternative to many medium and small businesses.
Growth is continuous
Every consulting/coaching/mentoring engagement is customized to focus on achieving your objectives in the shortest possible time. Contact Susan today at:
www.susantrivers.com
susan@susantrivers.com
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