10 ws handito joewono

DR. Handito Joewono

Ketua Komite Tetap Pendidikan, Pelatihan dan Magang, Kadin

Indonesia

Chief Strategy Consultant ARRBEY

Juni 2010

“THE 5 ARROWS OF NEW BUSINESS DEVELOPMENT”

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‘Awan Pekat’ Bisnis 2010

• World Economic Growth 2010 (IMF) : + 2,5 %

(Prediction 2009: - 1,4%)

• Indonesia Economic Growth 2010 (IMF) : + 4,0 %

• Indonesia Econ Growth 2010 (Depkeu): + 5,5 %

(Prediction 2009: + 4,3%)

• Asean-China Free Trade Area sejak 1 Januari

Prediksi Bisnis 2010

• ‘Awan pekat’ 2010 = rejeki bisnis

• Prospek Bisnis 2010 = “Look Good”

• Tingkat Kompetisi 2010 = “Quite Tough”

• Tidak ada alasan pesimis di 2010

• Tidak Tumbuh Tanda Mati

1. Understanding

2. Formulating

3. Going Forward

4. Accelerating

5. Optimizing

The 5 Arrows of Strategic Development

© Copyright ARRBEY Strategy Center

The 5 Arrows of Strategic Development

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1. Day Dreaming

2. Creative Thinking

3. Push The Pedal

4. Speeding Up

5. Looking Up

The 5 Arrows of New Business Development

© Copyright ARRBEY Strategy Center

The 5 Arrows of New Business Development

6

Berbisnis diawali dengan

berangan-angan atau day

dreaming, untk kemudian

meningkatkan business

understanding melalui

pemotretan Customer

Insight, Competitiveness

Audit dst.

© Copyright ARRBEY Strategy Center

The 5 Arrows of New Business Development

Day Dreaming

7

Kreativitas berpikir

diperlukan untuk

menghasilkan rancangan

bisnis yang berbeda dan

mempunyai “punching

power” untuk menggebrak

“kebekuan” pasar.

© Copyright ARRBEY Strategy Center

The 5 Arrows of New Business Development

Creative Thinking

8

‘Rumus’ Naik Sepeda:

1. Push The Pedal

2. Concentrate

3. Balance it

4. Don’t be afraid

5. Then you’re done

(Evans, 2006)© Copyright ARRBEY Strategy Center

The 5 Arrows of New Business Development

Push The Pedal

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Pilar Operasional Bisnis

1. Selling

2. Marketing

3. Service

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Speeding-Up

Ketika ada kesempatan

emas untuk tancap gas

memperbesar bisnis,

jangan tunda dan jangan

lalukan kesempatan yang

hadir. Inilah kesempatan

emas pebisnis untuk

memperbesar bisnisnya.The 5 Arrows of New Business Development

© Copyright ARRBEY Strategy Center

11

Looking Up

Pebisnis tidak boleh

cepat puas dan juga tidak

boleh cepat menyerah.

Terus memandang ke

atas dan bersiap meraih

keberhasilan di depan

terus perlu digelorakan

untuk emberikan tenaga

ekstra meraih

keberhasilan bisnis yang

berkelanjutan. © Copyright ARRBEY Strategy Center

The 5 Arrows of New Business Development

12

““7n1” Competition 7n1” Competition ObjectiveObjective

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““7n1” Competition Strategy7n1” Competition Strategy

1414

• Chief Strategy Consultant dan President ARRBEY

• President Branding Indonesia

• Ketua Komite Tetap Pendidikan, Pelatihan dan Magang KADIN Indonesia

• Penulis di Harian Bisnis Indonesia Mingu, Media Indonesia dll.

• Host program televisi talkshow bisnis Hands On di Q-tv.

• Penulis beberapa buku: The 5 Arrows of New Business Development (2009), The 5 Creative Marketing (2008), “7n1” Strategy: Toward Global Competitiveness (2006), “7n1” Business Competition Strategy (Bisnis Indonesia, 2005), Jangan Sekadar Menang Bersaing (Intisari, 2003), dan Jangan Sekadar Servis (Intisari, 2002).

HANDITO JOEWONO

The Bellezza Office Tower 16th Floor

Jl. Let. Jend. Soepeno 34

Jakarta 12210

Telp : (021) 5366-4868 (hunting) Fax : (021) 5366-4869

SMS : 0812 –116–5668

Mobile: 0812 – 118 - 5668

Website : www.arrbey.com

e-mail : indonesia@arrbey.com

handito@arrbey.com