11 20-14 mrktg & comms: social media panel

Stewardship Brown Bag

Marketing & Communications, Social

Media Panel Discussion

November 20, 2014

@NikkiSunstrum

@NikkiSunstrum

@UMich Director of Social Media

Former State of Michigan @MIGov SM Coordinator

B.S. in PoliSci & M.A. in Ed

Skilled in making dull things interesting

Master manipulator of content & small children

Former Elected official

Throws parades for fun

#UMSocial92,800+ Followers @UMich

627,150 Followers /universityofmichigan

45,357 Followers @UofMichigan

17,0424 Followers /uofmichigan

3000+ Followers @UofMichigan

7,051 Followers @UMich

55,943 Followers /universityofmichiganLinkedin EDU 269,197

6,556 Followers +universityofmichigan

How we stack up

Most influential college in social media

Most engaged college in social media

Most influential on Facebook

Most influential on Instagram

Most influential on Twitter

Most influential on Linkedin

University to use Snapchat

#11

#3

#2

#5

#2

#5

How students use social

socialmedia.

umich.edu

Snap Me

SNAP to the #Victors

5 Hours

150 Submissions

100 New Followers

1000+ Views per Snap

But first, Let Mary Sue take a #selfie.

Pin Me

Bottom Line

Great social is about seizing the available opportunity to elevate the

perception of your programs and overall success.

@NIKKISUNSTRUM

/NIKKI.SUNSTRUM

QUESTIONS?