11 crazy marketing statistics

F R O M “ S T A T E O F I N B O U N D 2 0 1 4 - 2 0 1 5 ”

11 CRAZY MARKETING STATISTICS

85% The number of marketers

who state they are practicing inbound rose

from 60% last year to 85% this year.

inbound as their primary source of leads

In 2014, more than twice as many respondents (45%) cited

versus outbound (22%).

While ROI tops marketing challenges, the number one marketing priority is lead generation followed by lead conversion.

“ “

Sales professionals are nearly seven times more likely to value organic, top of funnel

sources than outbound marketers.

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84% of inbound marketers –

compared to only 9% of outbound marketers – cite organic, top of funnel sources (socialmedia, blogs, SEO) as rising in importance.!

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25% 25% of sales professionals

have begun to employ inbound practices, along

with 10% of services professionals.

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

13x

Inbound as their primary source of leads

In 2014, more than twice as many respondents (45%) cited

versus outbound (22%).

80% 80% of companies with an

annual budget of under $25,000 are practicing

inbound.

… while only 7% of enterprises with larger

budgets ($5m+) practice inbound. compared to only 9% of outbound marketers – cite organic, top of funnel sources (social

media, blogs, SEO) as rising in importance.!

For the first time in the past 4 years, outbound as a primary lead source has dropped, and sharply, from

34% to 22%. That’s a 12% drop in 4 years!

-12%

Looks like everyone’s ditching outbound marketing.

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