video marketing statistics: business trends
TRANSCRIPT
VIDEO MARKETING STATS
Business Trends
Business Trends
The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is
more important than ever. Here are some business trends shaping the world of video.
Total Snapchat users now watch 10 billion videos per day. Source
31% of the US population watches video on mobile devices. Source
59% of senior executives prefer video over text. Source
92% of mobile video consumers share videos with others. Source
87% of online marketers use video content. Source
86% of colleges and universities have a presence on YouTube. Source
We are watching 100 million hours of video on Facebook every day. Source
YouTube reports mobile video consumption rises 100% every year. Source
50% of advertisers are shifting budgets from TV to digital video. Source
Explainer and product feature videos were the most popular videos for retailers in 2015. Source
79% of all global consumer Internet traffic will come from video by 2018. Source
It is 50x easier to achieve a page 1 ranking on Google with a video. Source
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