11 frla ica-food_trends_presentation

Trends in Food Presentations2011 Florida Restaurant & Lodging Show with

Le Cordon Bleu is the supporting sponsor of the

Ferdinand Metz Foodservice Forum

About the SpeakerWarren Dietel, Owner & President of Puff ‘n Stuff Catering• Family business began in Trinidad as

pastry shop; opened in Florida in 1980• Career focused on entrepreneurial

leadership– Car Detailing Business, Puff ‘n Stuff Catering,

Disney Weddings, Disney Institute, Scott Kay

• Purchased Puff ‘n Stuff in 2003• Current ICA Board Member and regular

speaker for the ICA, NACE, The Special Event and EPCAS

The Puff Story

• 1980: Opened in Central Florida as a family-owned business

• 2003: Purchased from parents, annual sales of $1.8 million– Antiquated infrastructure with inefficient space & poor

equipment, at operational limit

• Tremendous potential + aggressive growth plan = 267% growth in 3 years

• 2010: over 200 staff members strong (40 FT)– Diversifying segment base

• 2011: expanded in Tampa market with an acquisition and opening of a second office

• “Passionately Perfecting Life’s Celebrations!”

The Puff Story

Tray Pass

Tray Passthe shadow box

Tray Passwith descriptive doily

Tray Passwith descriptive t-shirt

Plated Presentationsbeef two ways

Plated Presentationsbeans and alternative grains

Plated Presentationsgreen bean knot

Flavor as Themeblueberry and lavender flavors and colors

SPEAKEASYclassic cocktailsnew style

Small Plates

Small Plates

Team Involvement

PAIRING Hors d’OeuvresWith Mini-Cocktails

Interactive Beverages

Interactive Stations

Bar SnacksMini Popcorn Boxes

Bar Snackssavory bacon andblue cheese cookies

Bar SnacksDrunken Tomatoes

New Table Shapes & SizesOval!

New Table Shapes & SizesThe longer the better!!

New Table Shapes & SizesNatural WoodRectangle

At the table… community

At the tableThe Lazy Susan

At the tableCommunityHors d’Oeuvres

At the Tablethe table soup pour

At the Tablethe table pour

Breakfast Cocktail Party Style

Revive a classic

Reshape, Renewthe new chips and dip

Reshape, Renewfish and chips tumblers

Reshape, Renewcrab fritter martinis

Reshape, Renewsoup and salad

Reshape, Renewmac ‘n cheese cupcakes

Reshape, Renewwaldorf salad skewer

Reshape, Renewfrench toast cubes

Unique Vessels

Edible Vessels

Roving Carts

Going Vertical!

Disposable Chic

Food Truck Fad

Catered “Food Booths”Along side the Food Trucks

New WeddingCakes“cup” cakes

New WeddingCakescheese,not cheesecake!

New WeddingCakestres leche cake

New WeddingCakeschampagne jellowhite raspberry

About the International Caterers Association:

www.internationalcaterers.org

www.slideshare.net/WarrenDietel