11 icca rsmp 2012 - culture's critical role in meetings
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Culture’s critical role in meetings
ICCA Research, Sales & Marketing Programme
| #irsmp12
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Every market has its cultural rules and trying to enter a different market without knowing those rules is the same as deciding to sit down at a bridge game thinking “it can’t be that different from playing whist”. The difference is abysmal. Ignoring the differences can lead to humiliation, misunderstandings and serious defeats.
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
“The Successful Professional of the 21st Century is multinational, multilingual and multicultural, focuses on fostering communication and understanding and wisely creates a level field for talents… and she will probably be a woman!”
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Work behaviour is NOT
universal
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Manager’s home culture significantly influences his international marketing decisions
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Future-oriented cultures (USA)vs
Past-oriented cultures (Europe)
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Particularists (USA – truth)
Vs.
Universalists (Brazilian – truth)
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Cultural differences impact on organsiations
& in turn impact on meetings
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
The impact of culture on:
- management styles - communication styles - gender attitudes - F2F meetings - speaker styles
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Culture Impacts on:• Colour attitudes• Traditions• Foods• Time• Contracts• Space• Public vs private
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Associations
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
The DARWIN effect….adapt or die!
Our role:
- The changing face of Associations- Ever more international meetings- The language catalyst- Focus on uniqueness and not assimilation- The client is the driver…- Technology as the unifier...
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• What do your colleagues think about your culture?
• What do your colleagues think are your cultural strengths?
• What do your colleagues think are your cultural weaknesses?
• What annoys you about their culture?• What do you admire about their culture?
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
TRUST
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Thank you!
ICCA Research, Sales & Marketing Programme
| #irsmp12
From Julie & Linda!
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