1/19/2012 webinar: growing the creative economy

R I P P L EEffectThe

Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to Wendy

Liscow wliscow@grdodge.org

Growing the Creative Economy

Webinar

WELCOMEWELCOMEWELCOME

www. NationalCreativityNetwork.org

HOUSEKeepingPlease mute your phone: PRESS STAR-6

Email your questions, comments, or feedback to Wendy Liscow

wliscow@grdodge.org

Michael Kane

Michael Kane ConsultingMt. Auburn Associates

Email your questions, comments, or input to Wendy

Liscowwliscow@grdodge.org

Definition of The Creative IndustriesThose organizations, individuals, and companies whose products and services originate in artistic, cultural, creative, and/or aesthetic content

DefinitionCreativity Works! Milwaukee Regional Creative Industries Project

Began with Creative Economy project for the New England Council in 2000– Looked at CE as an economic sector and engine– Included: non-profits, for-profits, and individual artists– Data and definition conformed to NAICS codes, but also had to

custom the data for this sector Customizing included:

– Government employment -- e.g. libraries– Higher Education -- e.g. Peabody Museum– Artists as Sole Proprietors– Musicians in churches– Creative workers in other sectors -- e.g. architects in Construction

Genesis of Our Creative Economy Work

1. Global Growth

In 2008, despite the 12% decline in global trade, world trade of creative goods and services continued its expansion, reaching $592 billion and reflecting an annual growth rate of 14% from 2002-2008

United Nations Conference on Trade and Development Creative Economy Report, 2010

Why Focus on Creative Industries

2. International Competition

Europe: United Kingdom, Ireland, Denmark, etc.

New Zealand

Australia

Why Focus on Creative Industries

3. Initiatives Underway in U.S.

CO, AR, LA, MT, MS

New England, NC-Piedmont Triad, Berkshires

Providence, Detroit, New York, DC, Columbus, Philadelphia, Tucson, Austin, Denver, Milwaukee

Why Focus on Creative Industries

Defining Creative Enterprise SegmentsCreativity Works! Milwaukee Regional Creative Industries Project

Creative Segment Description

Design

Communications: Printing, Graphic design, Advertising

Built Environment: Architectural services, Interior design,Landscape design, Architectural woodwork andornamental work

Product: Industrial design services, Fashion, and Specialproduct design

Culture and Heritage Museums, libraries, historic sites

Media and FilmNewspaper and periodical publishing, TV and Radiobroadcasting, Software publishing, Motion picture andvideo production and distribution, Music publishing,sound recording studios, book stores

Performing ArtsTheater Companies, Musical groups and artists, Promotersand agents, Dance companies, Musical instrumentmanufacturing, Musical instrument and supply stores

Visual Arts & CraftsVisual and crafts artists, Art dealers, Photographystudios, Fine art schools, Photographic and art supplystores

Creative Enterprise

Defining the Creative Occupations

Creative Occupation Description

Designers Architects, landscape architects, industrial designers,interior designers, fashion designers, graphic designers,floral designers, set and exhibit designers

ArtistsCrafts, fine artists, multi-media artists, actors, producers,directors, dancers, choreographers, writers, musicians,composers, animators

Media

Audio, sound and broadcast technicians, cameraoperators, film and video editors, reporters, announcers,editors, media and communication workers,photographers, announcers, agents, sound engineeringtechnicians, news analysts, broadcast technicians,technical writers

CulturalArchivists, librarians, library technicians, curators,conservators, audio-visual collection specialists

Creativity Works! Milwaukee Regional Creative Industries Project

What is being counted: All jobs in commercial and nonprofit enterprises in

creative segments. Includes creative occupations and non-creative occupations – e.g. architects in architectural firms, clerical and management staff in these firms.

Jobs associated with freelance work and self-employment. This includes sole proprietors or contractors working on their own.

Jobs in creative occupations not in the creative industries. Examples include graphic artists working for financial service firms or industrial designers working for manufacturers.

Measuring Jobs in Creative IndustriesCreativity Works! Milwaukee Regional Creative Industries Project

Total Employment = 66,707

49,146 Jobs 33,388 Jobs

Creative TalentCreative Enterprises

Other Workers in Creative Enterprises (e.g. receptionist in architecture firm; accountant in orchestra)

33,319

Creative Workers in Creative Enterprises (e.g. graphic designer in ad agency; actor in theatre company)

15,827

Creative Workers inOther Enterprises (e.g. product designer in manufacturer, musician in church)

17,561

Measuring Jobs in Creative IndustriesCreativity Works! Milwaukee Regional Creative Industries Project

Michael KaneMichael Kane Consulting

mkaneconsulting@crocker.com413-586-0403

Beth Siegel, PresidentMt. Auburn Associates

bsiegel@mtauburnassociates.com617-625-7770

Margaret Collins

Center for Creative Economy

Email your questions, comments, or input to Wendy

Liscowwliscow@grdodge.org

Who Are We?• Creative Economy Coalition - The Creative Industries

working group of the National Creativity Network

• Independent, private, creative industry service organizations

• Albuquerque, Berkshires, Maine, Milwaukee, New Jersey, North Carolina, Oklahoma,

and Ohio

What Have We Learned?

• Need to define the Creative Economy

• Data important

• Consistency needed across states & U.S.

Jobs in the NC creative industries are growing at a faster rate than all other

sectors.

How is the consortium growing the Creative Economy?

• Serve as Hubs• Network• Symposiums• Events• Projects• Advocate

ContactCenter for Creative Economy

Margaret Collins, Executive Director336-608-3274 (o) 336-580-1037 (c) MCollins@CenterforCreativeEconomy.com

Christine

HarrisEmail your questions,

comments, or input to Wendy Liscow

wliscow@grdodge.org

EXPLORING A NATIONAL DEFINITION OF CREATIVE ECONOMYPresentation for:National Creativity Network webinarJanuary 19, 2012

Presentation by:Christine HarrisChristine Harris ConnectionsCreative Alliance Milwaukee

Private sector groups servicing the growth of their creative economies

Milwaukee. WI

Portland, ME Berkshires, MA

Albuquerque, NM

Oklahoma City, OK

Winston-Salem, NC

to promote public knowledge and understanding about the contribution of the arts

expand body of evidence for the value and impact of the arts

about 25 grants ranging from $10,000 - $30,000

Application deadline – November 8, 2011Decision – April 2012

Start – May 2012

Auspices of National Creativity Network leadership

NEA Research Grant Opportunity

Purpose: to inventory and summarize the definition and datasets used by organizations who have profiled their creative economy/industries.

Goal: articulate a national sampling snapshot for defining creative economy, assess the capacity and rationale for a potential national definition and core dataset, and to understand the arts’ position and role within creative economy models across the country.

Defining the Creative Economy: A National Profiling of Definitions and Datasets

How are creative economy/industries currently being defined around the country through those entities that have articulated a mission to serve these industries?

What position and value have the arts organizations had in this profiling and how are they being impacted?

Research questions posed

Email your questions, comments, or input to Wendy Liscow

wliscow@grdodge.org

• Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins

• National Advisory Council including members of Creative Economy Coalition, Dee Schneidman from NEFA, Deidre Meyers from Oklahoma Dept of Commerce, Helena Fruscio, MA Director of Creative Economy, Michael Kane of Michael Kane Consulting, Robert Donnan of RTS

Identifying participating creative economy/industry communities

Constructing a survey instrument

Reviewing and comparing written definitions

Reviewing and comparing data set measurements

Reviewing and summarizing other research, such as AFTA and WESTAF indexes

Segment analysis of major creative economy industry segments

Nonprofit arts analysis

Recommendations and next steps

Research Design

Answering the research questions

Analysis of how the arts are fitting within the creative economy definition; how they are being served

Recommendations; i.e. should we work toward a national definition? If so, how?

What are the priority next steps?

30 to 50 page research report

Deliverables

CHRISTINE HARRISCEO, Christine Harris Connections

www.charrisconnect.com; christine@charrisconnect.com414-379-1011

 Senior Consultant

Creative Alliance Milwaukeewww.creativealliancemke.org; info@creativealliancemke.org

414-347-0131

Contact Information

QUESTIONS

RESPONSES

Email your questions, comments, or input to Wendy

Liscowwliscow@grdodge.org

S A V EThe Date…1. Look for a survey following this

webinar2. Future webinars:

3rd Thursday every other month:February 16, 12:00-1:00pm EST Crayola Chief

Creative Officer

March 15, 12:00-1:00pm EST Open Mic

StayConnectedJoin our email list:

http://nationalcreativitynetwork.org/contact-us- OR -

“Like” us on Facebook:http://www.facebook.com/pages/National-Creativity-

Network/160055847352301

Thank YouThank YouThank You