12 steps to data-driven mobile app development

San Francisco | Bangalore

12 STEPS TO DATA-DRIVEN MOBILE

APP DEVELOPMENTSOURCEBITS

© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

A gut instinct or killer idea often inspires the creation of a mobile app. But to perfect the application

requires analysis. Follow these 12 steps to data-driven mobile app development.

© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Collect Smart Data

Every data point should go towards answering a question today or in

the future

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Measure Success

Against BenchmarksFocus on company-wide KPIs and

constantly ask how your app contributes to them.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Always Start With Questions

Work backwards to determine what needs to be tracked to give actionable insights later.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Provide Actionable

Data to AllFree flow of information will keep

the analytics stream fresh and open to change.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Don’t Manually

Pull ReportsReports should be set up once with analysis time focused on answering

questions.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Leave Room For

SerendipityGive your analytics analyst

some free rein, the new insights will surprise you.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Be Proactive vs

ReactiveThink about fixing the road

ahead instead of looking in the rear-view mirror.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Mark Your Milestones

Decide on significant metrics, share with your users and with

relevant media.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Quantify Customer

SentimentMonitor your reviews and

incoming emails to analyze for usability improvements.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Learn From Your

MistakesKeeping a visible, updated log

of what works and what doesn’t.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Consider the

Long ViewRemember to zoom out and look

at longer timeframes and see bigger trends.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Measure a Relevant

Sample SizeLook at a statistically significant data set - both the number of users and

the length of time.

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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE

Have questions about your mobile app development? Sourcebits wants to help. Download

our whitepaper for more details on data-driven development.

Email: info@Sourcebits.com Twitter: @Sourcebits

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