13 facts fiction indonesian youth market
Post on 31-Oct-2014
2.066 Views
Preview:
DESCRIPTION
TRANSCRIPT
13 Facts & FictionAbout The IndonesianYouth MarketYouth laboratory Indonesia Insightswww.enterthelab.com
We buy brands not products#FACT
Facebook is our informational tool#FICTION
We have been craving for more offlinecurrency since facebook arrived#FACT
Cheap price wars are work for grabbingyouth loyalty towards mobile operator #FICTION
Somehow the fast growth ofmobile usage scares us#FACT
We do care about what happened tothe environment#FACT
We don’t care about whyyou sell the brand/product to us#FICTION
When you’re thinking about FGD its already too late. We’re alreadyon something else#FACT
We pay attention to whatcelebrities say on twitter about brand#FICTION
I don’t care if it’san imitation as longas it’s cheap#FICTION
Brand Icon is so last year#FACT
We don’t know that you’re tryingto sell us something#FICTION
We come to your event, butwe don’t buy your product afterward#FACT
Get more insights on The Indonesian Youth Market onwww.enterthelab.com
Slides presentation by:Muhammad FaisalTara TalitaAnggun IntanPhotos By:Andhieni Kusuma Dewi
Catch all our Youth Trends Report out January 2011
Indonesian Youthniverse 3/3 series:1/3 Indonesian Mobile Trends2/3 Indonesian Auto Trends3/3 Female-Millennial Moms Trends
Call us for a presentation of thisReport, or include us in your marketingstrategy elaboration
Visit our web for more infowww.enterthelab.comOr contact:Muhammad Faisal faisal_sii@yahoo.comTara Talitatara.talita@gmail.com
Youth Laboratory Indonesia www.enterthelab.com
The first repository of Indonesian youth culture & behavioral insights
top related