facebook facts and fiction
DESCRIPTION
As presented to the Eastern CT Chamber of Commerce in a Webinar - Summer 2009TRANSCRIPT
Facebook – Facts and Fiction
You are not alone.
•More than 250 Million active users
•The average user has 120 friends on the site
•More than 120 million users log on at least once a day
•More than 30 million users update their status at least once each day
•More than 8 million users become fans of Pages each day
•More than 1 billion photos and 10 million videos are uploaded each month
•More than 30 million users access Facebook through their mobile device
About Facebook:
Who am I?
Facebook Profile???
Facebook Group???
Facebook Fan Page???Facebook Business Page???
Facebook ProfileA facebook profile should be used to represent an individual.
You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”
Status
Tabs
The WallYour Blurb
Connections are called Friends
Photo
Facebook GroupA group is used by clubs and organizations to engage their members.
Connections are called Members
DiscussionBoard
The Wall*
*A Group wall doesn’t allow forphoto, video, or link attachments. Posts do not show up in a member’s news feed.
Custom Tabs
Custom Graphics
Connections are called
Fans.
Facebook Business Page
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)
Section 4, Point 2
“You will not use your personal profile for your own commercial gain.“
This is scary.
The pages are public, which makes them visible to search engines.
New content that you create on a page will show up in the newsfeed of fans.
A page can have an unlimited number of fans.
Why are Facebook Pages Best for Business?
Tabs on a facebook page can be customized.
Why are Facebook Pages Best for Business?
Facebook allows you to place targeted ads that link to specific tabs.
Why are Facebook Pages Best for Business?
Facebook provides a page analysis tool called Insights
Why are Facebook Pages Best for Business?
Pages allow you to create a landing page
Why are Facebook Pages Best for Business?
How to Create a Page!It’s pretty darn easy. Really.
1. Click on the Ads and Pages Icon. (Bottom left hand corner)
2. Click on Create a Page.
3. Select a Business Category.
4. Choose a Name.
5. Click on Create Page.
6. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)
7. Customize your tabs.
Customize your tabs.
7. Choose your landing pageYou can select which tab opens for new visitors.
Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.
You can add additional tabs from applications or create custom tabs.
Applications
There are over 55,000 Facebook applications to choose from.
8. Add good content*. Period.
*Use links, photos, videos, blog posts
P.S. This is not good content.
Tips and Tricks
Send your PAGE updates to Twitter.
Remove annoying stuff.
Send your Twitter Stream to Facebook.
Post audio to FaceBook from your Iphone
Find Friends
Find PeopleYou EmailPeople Search
Classmates SearchCo-Worker Search
Name Search
Suggestions
Be creative with your profile or business page photo.
This is not creative.
Create Lists
P.S. When you receive a friend request you can chose which list a friend belongs in.
Resources
Resourceswww.appdata.com
Resources
www.InsideFacebook.com
www.AllFacebook.com
Email me: [email protected]
www.LindaDavis.info
Trulia
Trulia Q&A
Google Never Forgets.
Remember.