facebook

FACTS

With more than500 million usersFacebook has become the dominant player in the social networking industry.

As marketers and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition.

Average Men and Women have around130 FRIENDS

But Women have

more post on their wall than men55%

Facebook Users Who Says They’re

SINGLE

33%

MEN WOMEN

26%

BOO

KS

QUO

TES

ACTI

VITI

ES

INTE

REST

S

200

100

0

TV S

HOW

S

MO

VIES

MUS

IC

Amount of PROFILE INFORMATION Provided

GENERAL CONCENSUS

Users That Like FOOD Pages

ICE CREAM 2129

1407

1128

980

703

MILK

FRUIT

CHOCOLATE

SUGAR

MOST LIKED Page Types

MOVIETV SHOW

BOOKMUSICIAN/BAND

TELEVISIONATHLETE

ACTORPARKS

COMEDIANAIRPLINES, SHIPS, & TRAINS

GAMESSPORTS TEAMS

FILMFOOD BEVERAGE

TRAVELCRITIC

SPORTS & ATHLETICSMODEL

PUBLIC FIGURES, OTHER

14,000

10,000

8,000

12,000

6,000

4,000

2,000

LEAST LIKED Page TypesRE

LIG

IOUS

ORG

ANIZ

ATIO

NS

PETS

BARS

PHAR

MA

WRI

TER

NONP

ROFI

T

RETA

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N

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LOCA

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VICE

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E SE

RVIC

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AUTO

DEA

LERS

REAL

EST

ATE

ACTI

VITY

400

200

600

0

RANDOM FACTS

facebook

Facebook was initially bank-rolled by Peter Thiel, the co-founder of PayPal. His

investment helped launch the Facebook phenomenon

$50,000

Todaypeople log into their facebook profile at least once every month.

400 million

are on the site everyday

50%

Facebook makes money through advertising and virtual products. Advertisers use profile information to market specifically to certain users.

are the fastest growing Facebook demographics in America

Women aged 55 and up