Download - Facebook facts
FACTS
With more than500 million usersFacebook has become the dominant player in the social networking industry.
As marketers and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition.
Average Men and Women have around130 FRIENDS
But Women have
more post on their wall than men55%
Facebook Users Who Says They’re
SINGLE
33%
MEN WOMEN
26%
BOO
KS
QUO
TES
ACTI
VITI
ES
INTE
REST
S
200
100
0
TV S
HOW
S
MO
VIES
MUS
IC
Amount of PROFILE INFORMATION Provided
GENERAL CONCENSUS
Users That Like FOOD Pages
ICE CREAM 2129
1407
1128
980
703
MILK
FRUIT
CHOCOLATE
SUGAR
MOST LIKED Page Types
MOVIETV SHOW
BOOKMUSICIAN/BAND
TELEVISIONATHLETE
ACTORPARKS
COMEDIANAIRPLINES, SHIPS, & TRAINS
GAMESSPORTS TEAMS
FILMFOOD BEVERAGE
TRAVELCRITIC
SPORTS & ATHLETICSMODEL
PUBLIC FIGURES, OTHER
14,000
10,000
8,000
12,000
6,000
4,000
2,000
LEAST LIKED Page TypesRE
LIG
IOUS
ORG
ANIZ
ATIO
NS
PETS
BARS
PHAR
MA
WRI
TER
NONP
ROFI
T
RETA
IL
EDUC
ATIO
N
REST
AURA
NTS
HOTE
LS &
LO
DGIN
G
WEB
SITE
S
LOCA
L TR
AVEL
SER
VICE
S
ARTI
ST
CAFE
HEAL
TH B
EAUT
Y
EVEN
T PL
ANNI
NG
FINA
NCIA
L SE
RVIC
ES
LOCA
L HO
TELS
& L
ODG
ING
ONL
INE
STO
RES
TECH
NOLO
GY
LOCA
L ST
ORE
S
LIBR
ARIE
S &
PUBL
IC B
UILD
ING
S
PRO
FESS
IONA
L SE
RVIC
ES
MED
ICAL
SER
VICE
S
LOCA
L BA
NKIN
G &
FIN
ANCI
AL
TELE
COM
MUN
ICAT
IONS
SER
VICE
S
CITY
PR
OF
ES
SIO
NA
L S
ER
VIC
ES
HOM
E SE
RVIC
ES
AUTO
DEA
LERS
REAL
EST
ATE
ACTI
VITY
400
200
600
0
RANDOM FACTS
Facebook was initially bank-rolled by Peter Thiel, the co-founder of PayPal. His
investment helped launch the Facebook phenomenon
$50,000
Todaypeople log into their facebook profile at least once every month.
400 million
are on the site everyday
50%
Facebook makes money through advertising and virtual products. Advertisers use profile information to market specifically to certain users.
are the fastest growing Facebook demographics in America
Women aged 55 and up