facebook facts for australian government communicators
DESCRIPTION
TRANSCRIPT
Insights for government communicators and others
These summaries show numerical benchmarks for Australian Government
brands and politicians on Facebook in Sep 2013
Collection dates
2, 9, 16, 23 and 30 Sep 2013
Fans Av of collected fans (likes) on each date
Engagement figure
Av weekly figure of people talking about a brand
Engagement rate
Engagement figure divided by number of fans
Share of engagement
% of industry conversation attributed to a brand
#1 Politics 20.9%
#8 Government4.43%
#1 TV shows 10 167 365 fans
#19 Government 1 240 671 fans
Most fans: Queensland Police Service
Most engaged with fans: Queensland Police Service
Top 3 Commonwealth brands: Australian ArmyInstitute of SportImmigration & Border
Protection
Top 3 government campaigns: Binge drinkingRespect and relationships Organ and tissue donations
Top government brands
Tony Abbott 253 829 fansLiberal Party 198 798Julia Gillard 179 646Labor Party 156 332Keven Rudd/Labor 124 047Greens 84 454Malcolm Turnbull 30 341Rudd for PM 13 047Christine Milne 8564Ed Husic MP 7283
10 Top Politicians
