1405 doohf eric mauriello
Post on 18-Dec-2014
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Possible Worldwide TouchIdeas for leveraging touch screen technologies in physical locations
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Why Touch?
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Our mission is to help brands move from the age of communication to the
age of participation.
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participate = to take part, be or become actively involved, or share.
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Why get people to participate?
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“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
Ancient Chinese Proverb
Macy’s Beauty Spot
guidance
inspiration
young
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How is it working?
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Interaction
Interaction
Approximately 40 people per day in each store are using the application.
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Time
Average time spent is 04:24
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Attraction
50 people per day per store are compelled to the touch but not use.
Questions?
ank YouEric MaurielloPOSSIBLE WORLDWIDEeric.mauriello@possibleworldwide.com212.710.2416
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