15 min rds talk

Building your presence on

“Getting Social with Greg Fry”

@gregfrysocial

Who is this Guy?

An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.comcommunity.

In 2014 Greg worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.

What is your Aim?

What is Social Media?

“Tools and Technologies that

faciliate conversations online”

Social Media is a place to listen,

engage and even collaborate

with customers, prospective

customers and influencers

online.

Embrace the Video Revolution

According to Cisco by 2017. 70% of consumer internet

traffic will be video.

Think Mobile

What is Content Marketing?

“Content marketing is a

strategic marketing approach focused

on creating and distributing valuable,

relevant, and consistent content to

attract and retain a clearly-

defined audience — and, ultimately,

to drive profitable customer action”

- Content Marking Institute

Examples of Content Marketing?

• Infographics

• Short Videos

• Podcast

• Case studies

• E-Books

• Link Round Ups

• Visual content

• Guides/ How to posts

• Product reviews

• Interviews

5 Future Trends Happening

Now…….

• Video continues to evolve

• Unique “Rich” content becomes vital

• Social Advertising becomes more powerful

• “Private” Social Networks thrive

• The Age of Advocacy arrives

Questions???

Contact Me

087 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry

greg@contentplan.co