15 ways to integrate social media with traditional & digitalto integrate social media with...

13 WAYS TO INTEGRATE SOCIAL MEDIA

WITH TRADITIONAL & DIGITAL

Presented by

@LisaLFlowers of

#DTCCSMC2016

@LISALFLOWERS

Marketing, business development and public speaking – 25+ years

Teaching, tutoring and mentoring – 15+ years

Social media and business coaching – 5+ years

Lifelong learner, volunteer, and advocate

Global – Malaysia and Nigeria

Recent – Keynote speaker at Kent County

Economic Summit

IF YOU’RE NOT USING SOCIAL MEDIA, YOU ARE

TELLING YOUR CUSTOMERS

WE DON’T WANT

TO TALK TO YOU.

ASK YOURSELF

Is digital as integrated in your marketing as it is in your customers’ lives?

Are you taking advantage of the web’s ability to target audiences and personalize your messages?

Are you going the distance to embrace mobile and the internet in your customer’s pocket?

Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf

FRONT AND CENTER

Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/

TV, radio, print,

outdoor, direct mail,

etc. should be cross-

promoting as well.

HAVE A PLAN

WRITE IT DOWN!

Match social media to traditional and digital media (Tied to business goals) Increase traffic to website

Start and develop relationships (leading to sales)

Increase customer awareness of and/or manage your brand

Gain customer insight

Become more accessible

Build trust or loyalty

Stalk your competition. (Umm…EVERYBODY is your competition.)

Don’t go it alone. Hire a professional to jumpstart your efforts.

TAKE INVENTORYTraditional Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.)

Outdoor (billboards, signage, bench, etc.)

TV and Radio

Direct Mail

Sponsorships (sports teams, charities, etc.)

Exhibits

Digital Website / Blog

Google Ads

Email Newsletter

Email Signatures

Social Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.

1. USE TRADITIONAL AS THE DRIVER

2. USE TRADITIONAL AS THE PRIZE

Contest on social media

Announce and promote winner

on traditional

Billboard

Print ad

Radio

3. THE WRITTEN WORD

All that printed material!

Brochures

Packaging

Inserts

Business Cards

4. ORGANIZE AND PROMOTE OFFLINE EVENTS

…with online events

5. PRINT MEDIA

6. WEBSITES

7. IN-STORE VIDEOS

8. MENUS AND TABLE TENTS

9. INTERNAL DISPLAYS

10. EMAIL MARKETING

11. EMAIL SIGNATURES

Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/

12. PACKAGING

13. SOCIAL MEDIA

QUESTIONS?

@LisaLFlowers

@LisaLFlowers1 (Instagram)

Facebook Group: MarketingStrategiesGroup

LFlowers@FlowersMediaMatters.com

703-862-8743