1.digital consumer trend · 2.digital industry . 6 . 7 . 8 ... fastest growing industries in...

1.DIGITAL CONSUMER TREND

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Search & Share & Social Network are core | Internet are more mobility.

33,000,000 Internet Users 32% of population (12+)

Bangkok

Urban UPC Rural UPC

2014 42% 43% 25%

2013 37% 38% 21%

Time spent on PC/Laptop = 5.1 hours/day Time spent on mobile device = 3.1 hours/day

Search Engine

Social Network

VDO sharing

Photo sharing

Map service

64%

62%

48%

48%

46%

Time spent Social network= 3.7 hours/day

73% 45% 27% 8%

Mobile Phone PC/Desktop Notebook Tablet Mobile is the key

device to access

internet and

cannibalized share

of notebook and

tablet.

Source: Nielsen Media Index, ComScore, GWI, SMG Quantitative study

Top Mobile Internet Usage

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The Smart Consumers | Online influencer becomes common

Search Compare Expert Endorse Read Review Share Review

69% 67% 43% 29% 27%

66 63 42 44 44

73 68 46 41 41

73 70 44

27 24

65 64 39

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Search Compare Endorse Read review Share review

12-19 20-34

Source: Nielsen Media Research, SMG Quantitative Study among Bangkok and Urban UPC

It is important for consumers to be well-informed about thing and actively search for more information, while Expert endorsement partially influences the purchase decision. Expert/Consumers Review grab attention from 12-34 YO target and they are willing to share/pay it forward.

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Digital Predictions Trend 2015

Content Will Be

More Important

Than Ever

Marketing

Channels Will Be

Even More

Connected

MobileWill Take

Over

Marketing

Campaigns Will

Be More Data-

Driven & More

Hyper-Targeted

The Laggards

Will Finally Adopt

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2.DIGITAL INDUSTRY

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7 7

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Fastest growing industries in Digital Ad Spending

9 9

10 10

Sanook

Pantip

Doubleclick

Facebook

Adwords

Google

IN THE PAST

WHAT

WE FACE

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WHAT IS PROGRAMMATIC BUYING ??

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Buying an audience in context

Buying site as proxy for context led to many impressions that were viewed as wasted because they did not fall in the target audience.

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Buying an audience through data

Using data to identify users allows us to buy across many sites and bundle them together into audiences.

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Thank you