20 link building stories that will save your site by sha menz

#SMX #31A1 @ShahMenz

Spotting stupid link building moves before you make them!

20 Link Building Stories That Will Save Your Site

#SMX #31A1 @ShahMenz

about me

Hang out in link removal trenches

Penalty geek

I battle rampaging penguins

Never met a natural link I didn’t love

Volunteer firefighter

#SMX #31A1 @ShahMenz

#

hashtag your heart out!

#SMX #31A1 @ShahMenz

I’ve said it before, and I’ll say it again…

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

manipulating the link graph is like everything

else in life…

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

yes, he’s a super hero,

#SMX #31A1 @ShahMenz

but there are far more important things

#SMX #31A1 @ShahMenz

your super heroes could should

be doing

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

first

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

oldies, but goodies

#SMX #31A1 @ShahMenz

anchor text

1.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

clearly not

natural

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paid links

2.

#SMX #31A1 @ShahMenz

does this Adobe ad make you squirm a little?

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

just do it the right way

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

reciprocal link exchange

3.

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#SMX #31A1 @ShahMenz

Javascript & CSS tricks

4.

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#SMX #31A1 @ShahMenz

irrelevant, spun content

5.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

footer fixing

6.

#SMX #31A1 @ShahMenz

Yes, every letter is a link!

#SMX #31A1 @ShahMenz

comment spam

7.

#SMX #31A1 @ShahMenz

don’t assume it’s all about blogs

#SMX #31A1 @ShahMenz

wiki-loading

8.

#SMX #31A1 @ShahMenz

be careful of the “next big thing”

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

Wikipedia “link rot” tactics an easy catch

#SMX #31A1 @ShahMenz

bad directories

9.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

guest posting 10.

#SMX #31A1 @ShahMenz

look for patterns & connections

#SMX #31A1 @ShahMenz

guest posting

#SMX #31A1 @ShahMenz

kiss-of-death domains

11.

#SMX #31A1 @ShahMenz

guest posting

#SMX #31A1 @ShahMenz

learn about suspect domains at domaintools.com

#SMX #31A1 @ShahMenz

link networks

11.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

redirect madness 12.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

watch out for 3rd party redirect passes

through high quality domains

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

coupon capers 13.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

forgot to fire the link builders

14.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

Ensure previous link builders have been informed and are NOT building additional links

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

rogue themes, toolbars and plugins

15.

#SMX #31A1 @ShahMenz

private blog networks

16.

#SMX #31A1 @ShahMenz

don’t fall for the “undetectable” line

#SMX #31A1 @ShahMenz

blackhats in white hats

17.

#SMX #31A1 @ShahMenz

Don’t ask how long or how far…just RUN!!

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

one thoughtless step is all it takes…

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

help others to help yourself

18.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

share your expertise

19.

#SMX #31A1 @ShahMenz

loan a developer, teach a local class,

help fix a hack

#SMX #31A1 @ShahMenz

20.

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

It’s all about doing the work

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

let’s talk about

#SMX #31A1 @ShahMenz

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which is actually

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

or maybe

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

so what do we know?

#SMX #31A1 @ShahMenz

Not dead

#SMX #31A1 @ShahMenz

disavows are still important

#SMX #31A1 @ShahMenz

recognition of cleanup work will be quicker

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

results will be harder to spot

#SMX #31A1 @ShahMenz

discounting of links will dampen effect

(where it is accurate)

#SMX #31A1 @ShahMenz

effects may appear more granular

#SMX #31A1 @ShahMenz

the only real results we see so far are

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

is your penguin

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

or

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

the walls are echoing with demands for

information

#SMX #31A1 @ShahMenz

who is asking?

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

get ready for a rash of experiments

#SMX #31A1 @ShahMenz

be hyper-vigilant

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

#SMX #31A1 @ShahMenz

SEE YOU AT THE NEXT #SMX

THANK YOU!