20 tips for employee advocacy
Post on 23-Jan-2018
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20 tips for getting an employee advocacy pilot off the ground
Tips that make you go far with results
By Yekemi Otaru, Founder and Principal Strategist, YO! Marketing®
Get leadership buy-in
Use an enterprise platform
Curate relevant content
Start with early adopters
Align with business goals
Identify training needs
Create content
Set milestones
Create a small team
Track performance
Keep the momentum
Reward employee participation
Calculate ROI
Set a launch date
Promote high-performing content
Capture leads in a CRM system
Look out for informal ideas
Identify your best content
It’s a marathon not a sprint
Celebrate early wins
Thinking about employee advocacy?Email info@yomarketing.co for a chat
©All illustrations are the creation of Yekemi Otaru, Managing Director at YO! Marketing®
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