digital marketing and employee advocacy
TRANSCRIPT
Digital Marketing 101
Or
What Does Ray Actually Do?
Moncton NB 1951 Begins growing up process
Moncton NB 1951 Begins growing up process
Toronto 1971Life upon the wicked stage.
Moncton 1951 Begins growing up process
Toronto 1971Life upon the wicked stage.
Restaurants 1988 Growing up continues.
Hamilton 1983 - 1988 Peak production: Four children plus...
Kristopher Erica Aaron Zack
Spinoffs - 2 GrandchildrenLiam & Tomas
(so far)
Montréal 2010 - Social Media Marketing Consultant
Director Digital
Marketing
Montréal 2016
A - “The action of promoting and selling our service.”
Q - What is marketing?
Q - Isn’t it the same thing as advertising?
A - “No. It’s not.”
Advertising is one part of marketing.
It’s the part that falls under
PROMOTION
That also includes:SALES
PUBLICITYBRANDING
The4 P’s
Of
MARKETING Product Price
Promotion Place
PROMOTION
Internet advertising, PPC, (Google Ads) social media ads
Inbound marketing: content, influencer, social media
Traditional advertising: television, radio, and print
Networking - Participation in trade shows and other events
Direct marketing: telemarketing, mail & e-mail
Local marketing: Signage and listings in directories
So, here’s what I do...
Manage our online presence:
- (Owned) Website, Branded Sponsorships, Emails*
- (Earned) - Recommendations, Mentions, Reviews*
- (Paid) - PPC, SEM, Social Media Marketing
* Owned and Earned are the most trusted ad formats.
“But Ray...
I’m not a marketer.What does this have to do with me?”
Company walls are now windows.
As open kitchens allow us to see how our food is prepared, open companies welcome us to engage with the people behind the brand.
There are many ways people can peek inside our windows.
Social Media - Facebook, Twitter, LinkedIn, Google
Reviews - Google, Yelp, Foursquare, Facebook
Content - Blogs, White papers, mentions, Newsletters
We are all marketers.We are all advocates.
How to be an employee advocate.
- Check in. Add an observation, insight or photo.
- Encourage friends to leave an online review
- Follow Image24 on Twitter, LinkedIn, Facebook & share
How to be an employee advocate.
- Share news events i.e. awards, new artwork, good experience with client (no names, please)
- Volunteer to write a post about your experience or a subject that could help someone.