employee advocacy - a new hope

Employee Advocacy: A New Hope

Social Media Breakfast Madison | January 20, 2016

Jason Waller | Tom Buchheim

#SMBMad| @JasonMWaller | @TomBuchheim

$188

Billion


15

Percent

Trust Your

Posts


1

Percent of Sales

Are Social


1.17

Percent

Conversion Rate


Dead

LAST

in SEO


Social media marketing

has become a house of

cards, teetering with

lies stacked high since

the dawn of the

social media era.

Augie Ray, CX Research Director at Gartner


Your brand is

disappearing from

consumers' news feeds,

but friends will always

see content from the

people they know,

care and trust.

Augie Ray, CX Research Director at Gartner


Trust


Social Media

Must Evolve


House of

Brands or

Branded

House?


Social

Business


Social Business is

culture,

content,

analytics

Peter Kim

Barbarian Group CEO


¯\_(ツ)_/¯


Employees with a diverse

Twitter network — one

that exposes them to

people and ideas they

don’t already know —

tend to generate

better ideas.


Culture


OneAmFam


#OneAmFam


Active employee

disengagement

costs

$450-$550 billion

a year.


Social

Business

Employee

Advocacy


Employee

advocacy is

expertise,

governance,

technology


Good for your people.

Good for engagement.

Good for culture.

Good for business.


10X


13,000

X

1,090

=

14.17 Million


135>

1 Million


90

Percent


Trust


Find Your

Rock Stars


Create a

Social

Media

Policy


Train Your

Advocates


Curate

Content


Be

Compliant


Add

Proper

Disclosure

#iWork4AmFam


Encourage

Freedom


Do Your

Research


Curated content feeds

Personalized feeds

Disclosure

Metrics

Mobile

Cost


Thank You

Jason Waller

[email protected]

@JasonMWaller

Tom Buchheim

[email protected]

@TomBuchheim

QUESTIONS?