2010 : top global brands poster

+ 2%70,452 $m

1 2009 Rank 1

COCA-COLA

+ 7%64,727 $m

2 2009 Rank 2

IBM

+ 7%60,895 $m

3 2009 Rank 3

MICrOsOft

+ 36%43,557 $m

4 2009 Rank 7

gOOgLe

- 10%42,808 $m

5 2009 Rank 4

ge

+ 4%33,578 $m

6 2009 Rank 6

MCdOnALd’s

- 16%26,192 $m

11 2009 Rank 8

tOyOtA

+ 9%14,881 $m

22 2009 Rank 24

OrACLe

- 24%3,281 $m

98 2009 Rank 73

HArLey-dAVIdsOn

+ 4%32,015 $m

7 2009 Rank 9

InteL

- 15%29,495 $m

8 2009 Rank 5

nOKIA

+ 1%28,731 $m

9 2009 Rank 10

dIsney

+ 6%25,179 $m

12 2009 Rank 12

MerCedes-Benz

+ 5%23,219 $m

14 2009 Rank 14

CIsCO

+ 5%16,136 $m

21 2009 Rank 21

H&M

- 4%12,753 $m

27 2009 Rank 25

nesCAfÉ

+ 4%21,860 $m

16 2009 Rank 16

LOUIs VUIttOn

- 7%13,944 $m

24 2009 Rank 22

AMerICAn express

+ 23%9,665 $m

36 2009 Rank 43

AMAzOn.COM

+ 5%19,961 $m

18 2009 Rank 17

MArLBOrO

+ 2%11,826 $m

31 2009 Rank 31

Ups

+ 7%8,696 $m

42 2009 Rank 42

pHILIps

+ 4%13,706 $m

25 2009 Rank 26

nIKe

+ 3%14,061 $m

23 2009 Rank 23

pepsI

- 5%11,356 $m

34 2009 Rank 29

sOny

+ 2%8,346 $m

44 2009 Rank 41

gUCCI

+ 6%6,892 $m

53 2009 Rank 55

VOLKswAgen

+ 3%7,981 $m

45 2009 Rank 44

L’OrÉAL

+ 3%6,719 $m

55 2009 Rank 54

MtV

+ 5%12,756 $m

26 2009 Rank 27

sAp

+ 6%11,041 $m

35 2009 Rank 34

KeLLOgg’s

+ 1%9,372 $m

37 2009 Rank 38

gOLdMAn sACHs

+ 11%19,491 $m

19 2009 Rank 19

sAMsUng

+ 4%18,506 $m

20 2009 Rank 18

HOndA

+ 37%21,143 $m

17 2009 Rank 20

AppLe

+ 12%26,867 $m

10 2009 Rank 11

Hp

+ 10%11,485 $m

33 2009 Rank 33

CAnOn

+ 15%8,453 $m

43 2009 Rank 46

eBAy

+ 2%5,495 $m

62 2009 Rank 62

AdIdAs

+ 4%4,404 $m

72 2009 Rank 74

pOrsCHe

+ 3%5,072 $m

64 2009 Rank 67

AVOn

+ 3%4,351 $m

73 2009 Rank 75

pAnAsOnIC

+ 9%5,461 $m

63 2009 Rank 65

AUdI

+ 15%3,626 $m

88 2009 Rank 95

AdOBe

+ 2%3,339 $m

97 2009 Rank 90

stArBUCKs

+ 26%3,998 $m

82 2009 Rank 94

VIsA

+ 24%4,003 $m

81 2009 Rank 92

sHeLL

new3,586 $m

903M

+ 1%3,562 $m

91 2009 Rank 88

ferrArI

+ 0%3,110 $m

100 2009 Rank 98

BUrBerry

+ 5%3,241 $m

99 2009 Rank 100

CAMpBeLL’s

+ 32%6,762 $m

54 2009 Rank 63

BLACKBerry

+ 10%11,561 $m

32 2009 Rank 32

HsBC

+ 28%4,904 $m

67 2009 Rank 81

ALLIAnz

- 13%3,812 $m

86 2009 Rank 72

UBs

+ 1%3,961 $m

84 2009 Rank 78

gAp

+ 8%4,155 $m

75 2009 Rank 80

J & J

+ 2%3,973 $m

83 2009 Rank 79

pIzzA HUt

new4,218 $m

74BArCLAys

new3,847 $m

85COrOnA

new3,496 $m

94zUrICH

new3,516 $m

93HeIneKen

new3,557 $m

92JOHnnIe wALKer

+ 3%4,127 $m

76 2009 Rank 76

tIffAny & CO.

new4,846 $m

68sAntAnder

+ 2%4,052 $m

77 2009 Rank 77

CArtIer

+ 4%4,782 $m

69 2009 Rank 70

HerMÈs

+ 5%3,734 $m

87 2009 Rank 86

nIVeA

+ 5%3,403 $m

96 2009 Rank 91

LAnCÔMe

+ 4%3,443 $m

95 2009 Rank 89

ArMAnI

new4,036 $m

78JACK dAnIeL’s

- 13%8,887 $m

40 2009 Rank 36

CItI

- 14%8,880 $m

41 2009 Rank 35

deLL

+ 4%12,487 $m

28 2009 Rank 28

IKeA

+ 3%6,694 $m

56 2009 Rank 53

AxA

+ 9%5,033 $m

65 2009 Rank 69

HyUndAI

+ 4%6,548 $m

57 2009 Rank 58

nestLÉ

- 3%4,958 $m

66 2009 Rank 64

yAHOO!

+ 7%6,363 $m

58 2009 Rank 60

dAnOne

- 5%6,109 $m

59 2009 Rank 56

xerOx

- 2%8,990 $m

38 2009 Rank 39

nIntendO

+ 29%12,314 $m

29 2009 Rank 37

J.p. MOrgAn

+ 10%7,468 $m

48 2009 Rank 50

zArA

+ 6%8,976 $m

39 2009 Rank 40

tHOMsOn reUters

+ 4%12,252 $m

30 2009 Rank 30

BUdweIser

+ 0%7,315 $m

49 2009 Rank 47

sIeMens

+ 3%7,195 $m

50 2009 Rank 49

fOrd

+ 6%6,919 $m

51 2009 Rank 52

COLgAte

+ 2%5,844 $m

60 2009 Rank 61

KfC

new5,777 $m

61sprIte

+ 3%4,536 $m

71 2009 Rank 71

KLeenex

- 2%3,624 $m

89 2009 Rank 84

sMIrnOff

new4,010 $m

80CredIt sUIsse

+ 7%4,021 $m

79 2009 Rank 82

MOËt & CHAndOn

- 6%4,704 $m

70 2009 Rank 66

CAterpILLAr

+ 8%6,911 $m

52 2009 Rank 57

MOrgAn stAnLey

Best gLOBAL BrAnds 2010the definitive ranking of the world‘s Most Valuable Brands

+ 2%23,298 $m

13 2009 Rank 13

gILLette

+ 3%22,322 $m

15 2009 Rank 15

BMw

- 3%7,481 $m

47 2009 Rank 45

ACCentUre

+ 4%7,534 $m

46 2009 Rank 48

HeInz

Best gLOBAL BrAnds 2010

www.BestgLOBALBrAnds.COM