2010.03.01 wizzair chrismas casestudy

Márkaérték- és multiplatform kutatás 2009

Ziegler Gábor

2009. szeptember

Maximize – CEMP:Wizz Air Christmas Campaign

Effectiveness improvement with retargetingOnline campaign case-study

01. March 2010

The retargeting

The essence of retargeting is that, those users who

showed interest during the campaign period towards the

advertised product, in this case they visited wizzair.com,

but did not purchase, we show them uniquely targeted (retargeted) advertisements.

During Wizz Air’s Christmas campaign together with their

agency Maximize, we used retargeting to maximize the

airplane tickets order.

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More information regarding retargeting: http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel

The benefits of retargeting

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demographically and thematically

targeted advertisement

uniquely retargeted

advertisement

Reaching the consumer in the consideration phase

Improving conversion rate Decreasing the cost of

obtaining a client Increasing ROI Connecting with the consumer

Give a city as

present!

Are you sure you do not

give a city as present?

Retargeting Offer

from the 1st of March 2010: If an order exceeds 2,5

million HUF (advertised price) you will get 50.000 retargeted Ad Views without any additional charge, every other AV is 7 HUF each.

If an order exceeds 500.000 HUF (advertised price) every retargeted AV is 7 HUF (advertised price)

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Prices exclude VAT, and it is valid until further notice.More information regarding retargeting:http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel

sales@cemp.huwww.cemp.hu

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