2012 aquatic and recreation conference

2012 Aquatic and Recreation Conference

Craig Burton

General Manager People and Communications

Adelaide Football Club

Email – cburton@afc.com.au

Phone – 0439 834743

Facebook – www.facebook.com/craigburts

LinkedIn – LinkedIn/CraigBurton

Twitter - @craigburts

Instagram – burts1963

Google+ - Craig Burton

2012 Aquatic and Recreation Conference

We’ve Got A Facebook Page & Twitter

Account – So What?

Social Media

#Aquarec2012

Social Media

Social Media

Social Media

don’t forget #aquaconf2012

Social Media

Royal Life Saving

Surf Life Saving Great Britain

Aquatics International Magazine

Surf Life Saving WA

Tweetdeck

Social Media

Social Media

Social Media

Social Media

Digital Strategy

Content Plan

Website Integration

Promotional Strategy

Resources Plan

Reporting Metrics

Platform Plans

Useful Resources

www.Sportsgeek.com.au

www.mashable.com

www.tweetdeck.com

www.hootsuite.com

www.sportsfangraph.com

Questions

Find and engage fans Build on fan loyalty Offer them great deals Help them support you Engage 1st transact 2nd

Summary