2012 mcas yuma airshow(1)

2012 MCAS YUMA AIRSHOW

Marketing Campaign

Sponsorship Packet

Sponsorship package is created to demonstrate to new or past sponsors what the airshow is about, how we market and the benefits or being a sponsor.

4.5x5.5 Postcards

4.5x5.5 postcards given to sponsors and businesses. Inserted in sponsorship package. Distributed in several events in Yuma.

Spanish version also created for border distribution.

5,000 English

5,000 Spanish

------------------

10,000 Total

22x28 &11x17 Poster

11x17 posters

Billboards

18 billboards were set up around Yuma & Imperial County in multiple sizes.

Billboards set up by Del Outdoor – Air show sponsor.

Walmart & Sam’s Club Displays

Entrance, floor and freezer displays were place in 3 Walmart locations: Ave B, Pacific & 32nd Street. They were also set up at Sam’s Club on Pacific.

Cut out was used not only at the Walmart and Sam’s Club but at Midnight at the Oasis and in the Somerton Festival

Walmart & Sam’s Coors Displays

All Walmart’s participated in a contest, sponsored by Coors, on who could set up the best Coors and Miller Lite display. The winning store manager won a ride with Tora Tora Tora.

Official Airshow Program

Program contains schedule, performers, static displays, information , airshow map and more.

Interactive programs available on yumaairshow.com and on facebook app and the day of airshow.

Program was given to sponsors and preferred seating ticket holders. Program was also sold to general public for $1.

5,000 copies printed.

Official Airshow Program Analytics

Summary Views Per Page

Downloads Unique page Views

Official Airshow Program Analytics – FB APP

Views

Airshow Ticket Sales

Ticket widget embedded in website.

Created facebook app with ticket widget.

Tickets sales hosted on Event Brite.

Airshow Ticket Sales Analytics – Event Brite

Sales by Ticket Type Overall Sales

Pages Views Attendee Geography

Airshow Ticket Sales Analytics – FB App

Yuma Airshow - Views MCCS Yuma - Views

USMC Airshows -Views

Facebook Ads

Facebook ads created to drive seat ticket sales.

Facebook Ad Analytics

Overview Avg. CTR .039% | Best CTR .061%

Facebook Contests Apps

Created facebook app photo contest that would allow fans to submit their photos from past air shows. Prizes awarded to the best and oldest photo.

Created facebook app to Win a ride with Tora Tora Torasponsored by Quechan Casino. Fans can select why they want to win and a random entry will be chosen. App also installed in Quechan’s facebook page.

Texas Roadhouse Contests

Table displays created for Texas Roadhouse sponsor of one of the Win A Flight With Tora Tora Tora.

FB Photo Contest Analytics -Views

YumaAirshow FB Likes Quechan Casino FB Likes

Quechan Paradise Casino FB Likes

FB Photo Contest Analytics - Likes

YumaAirshow FB Views Quechan Casino FB Views

Quechan Paradise Casino FB Views

FB Tora Tora Tora Contest- Views

YumaAirshow FB Views Quechan Casino FB Views

Quechan Paradise Casino FB Views MCCS Yuma FB Views

FB Tora Tora Tora Contest- Likes

YumaAirshow FB Likes Quechan Casino FB Likes

Quechan Paradise Casino FB Likes MCCS Yuma FB Likes

Facebook Posts

Updated facebook page with posts do drive fan interaction with facebook page and drive traffic to air show.

Facebook Posts - Analytics

Top 10 Posts Demographics

Total Tab Views

Email Marketing

Email campaign was set up in Constant Contact and sent to active contacts to inform them of the 2012 airshow.

Email Marketing- Analytics

Email Stats

TV & Radio Spots

TV spots were created to run on FOX 9, Time Warner, Entravision, KYMA 11 and KSWT 13 in English and Spanish

Radio spots ran on KTTI 95.1, Star 100.9, Z93, KCFY 88.1, KAWC 88.9, La Campesina, Entravision.

Airshow YouTube Page

Videos uploaded to YouTube page.

Videos also posted to Yuma Airshow Facebook page.

Airshow YouTube - Analytics

Top 10 Videos

Performance Engagement

Demographics & Discovery

Airshow YouTube Page

Videos uploaded to YouTube page.

Videos also posted to Yuma Airshow Facebook page.

Airshow Website

Used to as an information portal regarding anything airshow related; sponsorship information, performers, maps, program, seat ticket purchase, photos and much more.

Airshow Website Analytics

Unique Visitors All Traffic – Top 10

Organic Search Traffic Referral Traffic – Top 10

Yuma Sun Print Ads

Yuma Sun Super Shopper ad (6x10)

Yuma Sun ad (6x21)

El Desierto Print Ads

El Desierto print ad 8.5x11

Flash Banners on Yuma Sun Site

Banner ads booked on YumaSun.com & BajoElSol.com Multiple sizes created. Some linking to the airshow site as well as ticket purchasing site.

Sizes Included: 728x90 300x250 160x600 982x300 728x180

Sponsor Banner Ads

Static online banner ads for sponsors to use on their websites.

Set created for Presenting Sponsors, Proud Sponsors and General Public Use.

Each ad had a unique URL to track traffic.

Sizes: 728x90px 160x600px 300x250px180x50px

Airshow T-shirts

Airshow T-shirts came in assorted colors: blue, white and tan.

All t-shirts sold out

Sponsor Booths

Airshow Attendance

0

10

20

30

40

50

60

70

Attendance

20122011

The attendance at this year’s airshow increased approximately 67% from last years attendance.

Attendance in 2011: 40,000 Attendance in 2012: 60,000

Airshow Sales

Enter Text

$0.00

$2,000.00

$4,000.00

$6,000.00

$8,000.00

$10,000.00

$12,000.00

$14,000.00

$16,000.00

20122011