2012.06.17 - owned blogs - club cloud des partenaires - loic simon

Blog(s) [+ Slideshare] = Content + Curation = Visibility + Credibility

= Inbound Leads

Loic Simon

Loic_simon@fr.ibm.com

+33 6 76 75 40 71

Leverage OWNED Blog(s) with different types of Content, ow Presentations posted on Slideshare, to feed Social Media and get visibility and credibility 

Visibility – examples of Search results

Visibility – examples of Search results

300.000 pages have been viewed on : «Club Alliances*» and now «Club Cloud des Partenaires» Blogs

Thanks to SaaS/Cloud focus, repetition, relevant content, word of mouth, networking,

With a few 0 cost mailings, 0 paid search, 0 paid advertising, 0 paid content, 0 specific marketing resources, 0 POE costs, 0 agency costs…

and with 9 SaaS & Cloud Forums [event, content, buzz, traffic…]

* First blog was started mid 2008.

It is EASY to leverage the « Club Alliances » and « Club Cloud des Partenaires » experience, but also to build Blogs by following other examples !

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Event online Management, from agenda to enrolment, participants, documents, etc…

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Curation Different types of Content

Embedded Presentations hosted in Slideshare

Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs

Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs

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Zoom on Channel Ready Cloud Offerings…

… with Value Prop per Partner Biz Model…