20131018 launch48 london v2

< What a ride />

Launch48

October 2013 London

< PAYMILL provides easy payment solutions to online merchants across Europe />

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Key facts §  Payment service provider §  Specialized in card payments §  Based in Munich

Milestones §  May 12: founded §  August 12: launch of first Beta §  November 12: go-live in 34 countries §  February 13: opening of offices in London &

Paris

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< The three phases of PAYMILL />

The  Beginning   Launch  -me   Get  the  Growth  

August to November November to now

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Find a relevant Problem

The  Beginning   Launch  -me   Get  the  Growth  

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The  Beginning   Launch  -me   Get  the  Growth  

Barriers  to  Entry  

managable  

Relevant  Market  Size      

Relevant  to    Consumers  

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Get a complimentary team

The  Beginning   Launch  -me   Get  the  Growth  

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Create a great culture (ongoing effort)

The  Beginning   Launch  -me   Get  the  Growth  

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The  Beginning   Launch  -me   Get  the  Growth  

Iden-ty  

Ac-on  

Freedom  

Make everyone in your team understand what you want to achieve and what the approach is!

Do not micro manage! Set targets and align on KPIs (Key Performance Indicators) to track progress!

Establish “cultural” routines and principles!

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You will not win the battle from your desk

The  Beginning   Launch  -me   Get  the  Growth  

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Understand the value of your customers

The  Beginning   Launch  -me   Get  the  Growth  

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The  Beginning   Launch  -me   Get  the  Growth  

= Customer    

Acquisi-on  Cost    (CAC)  

Channel    Specific  Cost   +

General  Sales  and  Marke-ng    (GSM)  

VS.

Customer  Life    Time  Value  

(CLV)  =

Channel  Specific  Revenue  per  customer  

x Dura-on  of    

your  customer  rela-onship  

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During the day: It is all about customers and working with the team. Influence the numbers during the day,

analyze in the evening and take conclusions for the next day

The  Beginning   Launch  -me   Get  the  Growth  

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Stay paranoid – stay flexible

The  Beginning   Launch  -me   Get  the  Growth  

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Ambition and drive are key and crucial, but the real power comes with focus

The  Beginning   Launch  -me   Get  the  Growth  

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Thank you for listening!

joerg.sutara@paymill.de @joergpaymill